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Katja Priselac (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza televizijskega oglaševanja prehrambnih izdelkov za otroke

Keywords

trženje;prehrana;proizvodi;otroci;družina;nakup;odločanje;regulacija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Priselac]
UDC: 659.1
COBISS: 23693542 Link will open in a new window
Views: 527
Downloads: 106
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of television advertising of children's food products for: the parents' perspective
Secondary keywords: marketing;nutrition;products;children;family;purchasing;decision making;regulation;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 78, 9 str.
ID: 9608005