diplomsko delo univerzitetnega študija
Katarina Gale (Author), Vladislav Rajkovič (Mentor)

Abstract

V diplomski nalogi so obravnavana kovinska podnožja za pisarniško pohištvo. Za začetek smo izdelali analizo SWOT podjetja našega naročnika. Nato smo pregledali prodajni program in izbrali nekaj posameznih modelov nog. Za izbrane modele smo določili fazo življenjskega cikla v kateri se izdelek trenutno nahaja. Z pomočjo programa DEXi smo izdelali hierarhični odločitveni model za določitev tržne zanimivosti izdelka. Izdelali smo še drugi DEXi model za primerjavo naročnikovega izdelka s konkurenčnim.

Keywords

tržna zanimivost izdelka;življenjski cikel izdelka;odločitveni model;

Data

Language: Slovenian
Year of publishing:
Source: Kranj
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [K. Gale]
UDC: 339.138
COBISS: 6527251 Link will open in a new window
Views: 1585
Downloads: 117
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Other data

Secondary language: English
Secondary title: DECISION MODEL FOR EVALUATION OF PRODUCT'S MARKET ATTRACTIVENESS
Secondary abstract: Metallic bases for office furniture are considered in this dissertation. To get started, we made SWOT analysis of our client’s company. Then we reviewed sales program and chose a few models of individual table bases. For selected models we have determined the stage of life cycle in which the product is currently located. With the help of the program DEXi we designed a hierarchical decision-making model to determine the commercial attractiveness of the product. We also made another DEXi model, which helped us to compare our client’s product with competitive.
Secondary keywords: Product’s market attractiveness;life cycle of product;decision-making model;multi attribute decision making;DEXi;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Maribor, Fak. za organizacijske vede
Pages: 36 f.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 987467
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