diplomsko delo
Aleksander Burjan (Author), Tjaša Štrukelj (Mentor)

Abstract

V diplomskem delu smo planirali razvoj podjetja Fera avto, d.o.o., ki je mikro podjetje in se ukvarja z izdelavo prototipov in predelavo posebnih vozil ter tako imenovanim tuningom vozil. Podjetje je bilo ustanovljeno leta 2007 ter se razvija in raste. Vsako podjetje se mora razvijati in rasti ter biti dovolj inovativno, če hoče preživeti na trgu in ohraniti svoj tržni položaj. Da podjetju to uspe, mora skrbno planirati svojo vizijo, politiko podjetja ter izbrati primerne strategije in pripraviti program razvoja. V proučevanem podjetju smo zato najprej opredelili obstoječo vizijo in politiko podjetja. Za planiranje prihodnje politike podjetja smo za obravnavano podjetje predstavili vrednote ključnih udeležencev podjetja, ter predstavili prednosti in slabosti ter potencialne možnosti in nevarnosti za podjetje Fera avto, d.o.o. Vse to je osnova za planiranje prihodnje politike podjetja, dobro zasnovana politika podjetja pa je osnova za planiranje razvoja podjetja na ravni strateškega managementa, kar je bila tudi osnovna naloga našega diplomskega dela. Pri planiranju razvoja na ravni strateškega managementa smo najprej opredelili programsko-tržna področja ter jih analizirali. Za proučevano podjetje smo tudi iskali in predlagali strateške možnosti in strategije. Za proučevano podjetje smo planirali tudi vrednostne izide za obdobje pet let. Strategije smo ekonomsko ovrednotili z uporabo statičnih in dinamičnih kazalnikov. V zaključni fazi planiranja razvoja podjetja na ravni strateškega managementa smo izdelali program razvoja podjetja in s tem razvoj proučevanega podjetja postavili v čas in prostor.

Keywords

podjetje;razvoj;razvoj podjetja;planiranje;vizija;politika podjetja;strategija;strateški management;kazalniki;vrednost;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [A. Burjan]
UDC: 005.4/.5
COBISS: 10077212 Link will open in a new window
Views: 3751
Downloads: 483
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Other data

Secondary language: English
Secondary title: Planning of development of the company Fera avto, Ltd. with emphasis on the level of strategic management
Secondary abstract: In the thesis we planned the development of the company Fera avto, d.o.o., which is a micro company and is in the business of production of prototypes and remodeling of special vehicles and so-called vehicle tuning. The company was established in 2007 and is developing and growing. Every company must develop and grow and be innovative, if it wants to survive on the market and remain on its market position. In order to achieve this, the company must plan its vision carefully, plan the policy of the company and choose appropriate strategies and prepare a program of development. Firstly we defined the existing vision and policy of the examined company. In order to plan the future policy of the company we presented the values of key participants of the company, and then presented strengths and weaknesses and opportunities and threats for the company Fera avto, d.o.o. All this is a basis for planning the future policy of the company, and a well planned policy of the company is a basis for planning the development of the company on the level of strategic management, which was also the basic task of our thesis. When planning the development on the level of strategic management, we firstly defined the program-market fields and analyzed them. We also searched for and presented strategic opportunities for the given company. We economically evaluated the strategies with the use of statistic and dynamic indicators. We also planned value results for the period of five years. In the final phase of development planning on the level of strategic management we implemented a program of company development and placed the development of the studied company in time and space.
Secondary keywords: development and growth;planning;vision;business policy;company strategies;development program;values of key participants of the company;strengths and weaknesses of the company;opportunities and threats to the company;strategic management;program-market fields;statistic and dynamic indicators;value results;development program.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 58 str., 6 str. pril.
Keywords (UDC): science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;processes in management;procesi pri menedžmentu;
ID: 987770