Izobraževanje glasbenih skupin - glasbeni management

diplomsko delo visokošolskega strokovnega študija

Zvezdan Velić (Author), Marko Ferjan (Mentor)

Abstract

V diplomskem delu sem obravnaval znanja, ki jih mora glasbena skupina osvojiti za uspešno delovanje na trgu. Ugotovil sem, da pri nas ni institucije, ki bi poučevala glasbenike in bi jim nudila znanje, ki je potrebno za vstop in obstoj na glasbenem trgu. V osrednji temi diplomskega dela sem se posvetil organizaciji izobraževanja glasbenikov za osvojitev tega znanja. Za lažjo predstavo o velikosti glasbene industrije, v kateri se obračajo milijonski zaslužki, sem na začetku predstavill zgodovino glasbene industrije, ki se je začela z izumom fonografa v Ameriki. Sledi opis glavnih akterjev ter največjih korporacij, ki delujejo v glasbenem poslu. Da bi razumeli kakšno znanje mora imeti glasbenik, ki si želi ustvariti glasbeno kariero, moramo poznati širino celotne glasbene industrije in njene dejavnosti. Predstavil sem strukturo glasbenih založb ter opisal dejavnosti posameznih oddelkov znotraj nje. Prav tako je bilo neizogibno potrebno opisati delo najpomembnejših akterjev v glasbenem poslu, kot so managerji, producenti, proizvajalci fonogramov in drugi. Posebno pozornost sem namenil poglavju v katerem sem predstavil organiziranje izobraževanja glasbenikov. Za najbolj smotrno organizacijsko obliko tovrstnega izobraževanja sem izbral seminar. V nadaljevanju sem opisal organizacijo seminarja za izobraževanje glasbenih skupin. Primer organizacije seminarja sem predstavil po posameznih dejavnostih, ki jih zajema kurikulum in jih je potrebno opraviti z izvajanjem funkcij managementa. Glasbena skupina je pravzaprav podjetje, ki mora razviti svojo blagovno znamko po kateri bo prepoznavna in cenjena. V smislu podjetniškega duha sem predstavil kratek poslovni načrt, ki ga je zasnovala glasbena agencija za skupino The Swingers. Tak poslovni načrt bi moral biti osnovni gradnik za resen pristop glasbene skupine k utiranju poti na začetku kariere. Predstavil sem tudi vse bolj pereč problem zavarovanje, uveljavljanje ter zlorabo avtorskih pravic. Na koncu diplomskega dela sem povzel stanje na glasbenem trgu pri nas, ki sem ga zaznal. Izpostavil sem glavne težave glasbenikov pri vstopu na glasbeni trg, predvsem v pomanjkanju njihovega poslovnega izobraževanja. Pri proučevanju glasbenega managementa sem za izboljšanje stanja oz. rešitev nekaterih težav predlagal konkretne predloge, ki sem jih podal na samem zaključku tega dela.

Keywords

glasbena industrija;glasbena založba;izobraževanje glasbenih skupin;

Data

Language:	Slovenian
Year of publishing:	2009
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[Z. Velić]
UDC:	78.07
COBISS:	6550291
Views:	3620
Downloads:	358
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	TRAINING FOR MUSIC BANDS-MUSIC MANAGEMENT
Secondary abstract:	In my diploma I examine the knowledge which a band needs to acquire in order to function successfully on the market. I have found out that in our country there is no institution which would educate musicians and offer them the knowledge needed to enter and survive on music market. In the central theme of my diploma I focus on organization of tutoring for musicians which would help them to gain that knowledge. To vividly illustrate the size of music industry, in which the circulating profits are worth millions, I first present the history of music industry that began with the invention of a phonograph in America. I continue with the description of the major participants and the largest corporations operating in the music business. In order to fully understand what knowledge musicians who wish to establish themselves with a music career should have, we need to be familiar with the size of the entire music industry and its activity. I introduce the structure of music publishing houses and describe the activities of each department within this structure. It was also necessary to describe the work of the most important participants in music business, such as managers, producers, producers of phonograms and others. A special attention is given to the chapter in which I present organization of tutoring for musicians. I chose a seminar as the most efficient organization type of such education. Then I describe how a seminar for bands tutoring is organized. I present an example of a seminar organization in parts according to each activity, included in the curriculum and which must be carried out by performing management functions. A band is in effect a company which has to develop its own trademark by which it will become recognizable and acknowledged. In the spirit of entrepreneurship I present a short business plan which has been designed by a music agency for the band called The Swingers. Such business plan should present a foundation for a serious approach a band should have to find its way towards success at the beginning of its career. I also present the ever growing problem of insurance, exercising and misuse of copyright. In the conclusion of my diploma I summarize the situation on our music market as I have perceived it. I highlight the main difficulties musicians face when entering music market, especially because they lack business education. After studying music management I offer direct solutions to some problems or propositions for improving the situation at the end of this paper.
Secondary keywords:	music industry;record label;bands tutoring;business plan;copyright.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	59 f.
Keywords (UDC):	the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;music;glasba;occupations and activities associated with music;poklici in dejavnosti v glasbi;
ID:	988087