Analiza zadovoljstva kupcev v podjetju Polycom

diplomsko delo visokošolskega strokovnega študija

Natalija Dolinar (Author), Polona Šprajc (Mentor)

Abstract

V diplomski nalogi bomo predstavili analizo zadovoljstva kupca v podjetju Polycom, naših poslovnih strank, v nalogi bomo zajeli samo naše največje kupce in predstavili njihovo zadovoljstvo v obliki analize z grafi. Ker pa se trenutno v podjetju uporablja vprašalnik, ki v 21. stoletju še vedno potuje z navadno pisemsko ovojnico, bomo hkratno z analizo zadovoljstva kupcev uvedli še nov način pošiljanja vprašalnika in sicer po elektronski pošti. Nastal je namreč problem, da anketni vprašalnik ni prispel v prave roke, bodisi je bil založen s strani kupca ali pa ga je založil kdo drug. S tem pričakujemo večji odziv kupca pri katerem bodo rezultati analize realnejši.

Keywords

zadovoljstvo;kupci;pričakovanja;

Data

Language:	Slovenian
Year of publishing:	2009
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[N. Dolinar]
UDC:	331.105
COBISS:	6598675
Views:	2641
Downloads:	250
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	CUSTOMER SATISFACTION ANALYSIS IN THE COMPANY POLYCOM
Secondary abstract:	With graduation thesis we will be present customer analysis satisfaction in the company Polycom our busines customer, in the graduation we will be covered only our largest customer and their satisfaction in the form of analysis with chats. In the company currently used qustionnaire in 21. century still travels with a simple letterhead envelope, we will be combined with customer satisfaction analysis in the company and we will be introduced a new way of sending questionnaire throught by e-mail. The problem is that the qustionnaire weren´t received in the right hands, either was misplaced by the buyer or someone else. With this we expect a greater response from custoner where they will be the results of analysis closer to reality.
Secondary keywords:	Satisfaction Customer Expectations Confidence Questionnaire;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	58 f.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;labour;employment;work;labour economics;organization of labour;delo;zaposlovanje;sindikati;theory and organization of work;relations between business firms and employees;teorija in organizacija dela;odnosi med podjetji in zaposlenimi;ergonomija;
ID:	988544