Upodabljanje ženske v oglasnih sporočilih

diplomsko delo univerzitetnega študijskega programa

Pija Vrezner (Author), Suzana Žilič Fišer (Mentor)

Abstract

Danes skoraj ni več oglasnega sporočila, v katerem ne bi nastopala ženska oziroma vsaj del njenega telesa. Ženska se že od nekdaj pojavlja v oglasih v različnih vlogah. Včasih je bila pogosteje predstavljena v vlogi matere ter gospodinje, danes jo največkrat opazimo v vlogi spolnega objekta ali pa kot »novo žensko«, ki je mešanica vseh treh že omenjenih vlog. Od posameznega medija je odvisno, kako predstavi žensko v oglasnih sporočilih. Na televiziji jo najpogosteje vidimo v vlogi matere, gospodinje oziroma »nove ženske«. V tiskanih medijih, kot so na primer ženske revije, pa je ženska najpogosteje predstavljena v vlogi spolnega objekta ter lepotnega ideala.

Keywords

ženske v oglasih;televizijski oglasi;tiskani oglasi;ženske revije;prikrito oglaševnje;zgodovina žensk v oglasih;

Data

Language:	Slovenian
Year of publishing:	2010
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[P. Vrezner]
UDC:	659.1:070.445(043.2)
COBISS:	14738710
Views:	7872
Downloads:	377
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Portraying women in advertising
Secondary abstract:	Today there almost is no advertisement where a woman or at least a part of her body would not appear. Since the beginning women have had different roles in advertising. At first, a woman was mostly presented in a role of a mother or housekeeper; today she is seen mostly as a sexual object or as a »new woman«, a mixture of all three mentioned roles. The nature of woman’s representation in advertising depends from a medium. On the television she is mostly seen as a mother, housekeeper or a »new woman«. In printed mediums, women magazines for example, she is mostly represented as a sexual object or as an ideal of beauty.
Secondary keywords:	women in adverts;women stereotypes in adverts;tv adverts;women magazines;subliminal advertising;history of women in adverts;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VII, 56 f.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;newspapers;the press;journalism;časniki;tisk;
ID:	992723