magistrsko delo
Uroš Žohar (Author), Samo Bobek (Mentor)

Abstract

S hitro rastjo spleta in vsebin na spletu, smo se začeli soočati s težavo, kako iskano stvar na spletu hitro in enostavno najti. To nalogo so prevzeli spletni iskalniki, ki nam pomagajo pri iskanju po spletu. Raziskali smo kateri spletni iskalniki obstajajo ter kako delujejo. V magistrskem delu smo podrobneje raziskali, kako uporabniki iščejo s spletnimi iskalniki in na kakšen način klikajo na rezultate iskanja. Analizirali smo dejavnike, ki vplivajo na uvrstitev spletne strani med rezultati iskanja. Na uvrstitev naše spletne strani med rezultati iskanja, lahko vplivamo z optimizacijo le te. Pri optimizaciji gre za različne metode, kako spletno stran prilagoditi tako, da jo bodo potencialni kupci ali že obstoječe stranke najdejo. Raziskali smo tako optimizacijo na spletni strani in optimizacijo izven te. V zadnjem delu smo pregledali osnove analitike in merjenja rezultatov. Ta je ključnega pomena pri optimizaciji spletnih strani in nam omogoča konstantne izboljšave, tako pri uvrstitvi spletne strani v iskalnikih, kot tudi pri doseganju višje stopnje konverzije.

Keywords

internet;spletni iskalniki;spletne strani;marketing;optimizacija;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [U. Žohar]
UDC: 004.738.5:339.138
COBISS: 11076636 Link will open in a new window
Views: 1793
Downloads: 185
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Other data

Secondary language: English
Secondary title: Business potential of internet search engines in marketing
Secondary abstract: With the rapid growth of Internet and online content, we started to deal with the problem how to quickly and easily find desired content on the Web. This task was taken over by search engines, which helped us to search content on the Web. In this thesis we explored in-depth, how users search the Web on search engines and how they are clicking on the results. We also analyzed factors that influence on the position of our site in SERP. Position of our website in SERP can be influenced by optimizing the website. When optimizing a web site, there are varieties of methods of how to attract potential or existing customers to it. We have explored on-site and off-site optimization. In the final section, we review the basics of results measurement and analytics. This is crucial in SEO and enables us to constantly improve in both the classification of web pages in search engines, as well as to achieve higher conversion rates.
Secondary keywords: search engine;marketing;search engine optimization;SEO;SERP;SERP factor;social media;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 91 str.
Keywords (UDC): science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 996597