Jezik: | Slovenski jezik |
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Leto izida: | 2011 |
Izvor: | Maribor |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM FGPA - Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo |
Založnik: | [M. Robnik] |
UDK: | 657.474.5:699.8(043.2) |
COBISS: | 16328470 |
Št. ogledov: | 2479 |
Št. prenosov: | 285 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Value analysis of thermal insulation materials |
Sekundarni povzetek: | For the thermal protection of the building we can use a number of materials which have different properties. For the purpose of choosing between certain variants, we can use a method of value analysis. The first part of the graduate work presentes a value analysis method for assessing the economical component of products further on it shows a practical case of implementation of thermal insulation material on slantin roof between the rafters. The second part of the graduate work defines a marketing mix and its specific activity and analyzes marketing mix of four producers and one thermal insulation materials distributor on our market. |
Sekundarne ključne besede: | thermal insulation materials;value analysis;marketing mix;marketing communication;economics; |
URN: | URN:SI:UM: |
Vrsta dela (COBISS): | Diplomsko delo/naloga |
Komentar na gradivo: | Univ. v Mariboru, Fak. za gradbeništvo, Gospodarsko inženirstvo |
Strani: | VII, 54 f. |
Ključne besede (UDK): | applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;accountancy;računovodstvo;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;building (construction) trade;building materials;building practice and procedure;gradbeništvo;gradbeni materiali;gradbene obrti in dela; |
ID: | 1016119 |