diplomska naloga
Tina Jurman (Avtor), Nadja Damij (Mentor)

Povzetek

Mnenja uporabnikov o marketingu podjetij na Facebooku

Ključne besede

Facebook;oglaševanje;socialno omrežje;uporabniki;podjetje na Facebooku;anketa;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: FIŠ - Fakulteta za informacijske študije v Novem mestu
Založnik: [T. Jurman]
UDK: 004.738.5:659.1:316.472.4Facebook(043.2)
COBISS: 2048358419 Povezava se bo odprla v novem oknu
Št. ogledov: 2
Št. prenosov: 0
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni povzetek: Today companies must put a lot of effort into advertising due to heavy competition in market and this can affect the quantity of their sales. Prospects for marketing is growing and because people become closely linked to technology and the majority of us have computers and Internet conections at home, this represent an opportunity to advertise on Internet as well. With the emergence of social networks, advertising their products for companies became easier and more economical. We have focused on the social network Facebook, where you can set up your profile page or create free Facebook page for your company, where you can invite customers or potential customers to view your products or offers. In my research, it will be presented, how to advertise using Facebook profile or Facebook page, what are the possibilitys of advertising on this social network and about what we have to be very careful. The study will present the surveys results of opinions that Facebook users have about using this social network for advertising.
Sekundarne ključne besede: Facebook;advertising;social network;users;companies on Facebook;survey;
Vrsta dela (COBISS): Diplomsko delo/naloga
Komentar na gradivo: Fakulteta za informacijske študije v Novem mestu
Komentar vira: Na ov.: Diplomska naloga : univerzitetnega študijskega programa prve stopnje;
Strani: 51 str., [4] f. pril
ID: 10954370
Priporočena dela:
, diplomsko delo visokošolskega strokovnega študija Organizacija in management poslovnih in delovnih sistemov
, delo diplomskega seminarja