challenges of European tourism of tomorrow
Povzetek
Purpose - The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach - The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings - This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value - This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training
Ključne besede
EU;turizem;trajnostni razvoj;tourism;sustainable development;
Podatki
| Jezik: |
Angleški jezik |
| Leto izida: |
2021 |
| Tipologija: |
1.01 - Izvirni znanstveni članek |
| Organizacija: |
UL EF - Ekonomska fakulteta |
| UDK: |
338.48 |
| COBISS: |
13586947
|
| ISSN: |
2055-5911 |
| Št. ogledov: |
577 |
| Št. prenosov: |
285 |
| Ocena: |
0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: |
Slovenski jezik |
| Sekundarne ključne besede: |
EU;turizem;trajnostni razvoj; |
| Vrsta dela (COBISS): |
Članek v reviji |
| Strani: |
str. 184-191 |
| Letnik: |
ǂVol. ǂ7 |
| Zvezek: |
ǂiss. ǂ2 |
| Čas izdaje: |
2021 |
| DOI: |
10.1108/JTF-10-2019-0114 |
| ID: |
11904373 |