Jezik: | Slovenski jezik |
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Leto izida: | 2013 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UL BF - Biotehniška fakulteta |
Založnik: | [D. Kukovec] |
UDK: | 658.8:684 |
COBISS: | 60174339 |
Št. ogledov: | 272 |
Št. prenosov: | 38 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Personal sales and sales staff management in Slovenian furniture companies |
Sekundarni povzetek: | The theory section provides a detailed presentation of personal sales service and sales force management. The practical section involves interviewing Slovenian furniture manufacturers and employees working in furniture showrooms; the results of these empirical surveys are analyzed and interpreted, and a descriptive and graphical presentation made. The results reveal that Slovenian furniture companies are significantly aware of the importance of personal sales, yet they tend to invest relatively modest amounts into sales activities and sales staff management. |
Sekundarne ključne besede: | furniture company;management;sales staff;personal sales; |
Vrsta dela (COBISS): | Diplomsko delo |
Komentar na gradivo: | Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo |
Strani: | IX, 39 f., [4] f. pril. |
ID: | 12792659 |