Jezik: | Slovenski jezik |
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Leto izida: | 2006 |
Tipologija: | 1.01 - Izvirni znanstveni članek |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | Društvo ekonomistov Maribor |
UDK: | 659.1:65.017.3 |
COBISS: | 8558620 |
ISSN: | 0547-3101 |
Matična publikacija: | Naše gospodarstvo |
Št. ogledov: | 871 |
Št. prenosov: | 30 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Does the number of marketing communication activities used by a company correlate with business success? |
Sekundarni povzetek: | This paper focuses on the correlation between marketing communication activities and business success of a company through: a) the correlation between the number of marketing communication activities that a company uses and its business success; and b) the correlation between the number of marketing communication activities a company uses and 13 variables of business success. We conducted research among small Slovenian companies that offer foreign language teaching. The results confirm a correlation between the number of marketing communication activities that a company uses and its business success, and we can further confirm that the number of marketing communication activities strongly correlates with net sales and customer loyalty. |
URN: | URN:NBN:SI |
Vrsta dela (COBISS): | Delo ni kategorizirano |
Strani: | str. 59-64 |
Letnik: | ǂLetn. ǂ52 |
Zvezek: | ǂšt. ǂ1/2 |
Čas izdaje: | 2006 |
ID: | 1740859 |