When the customer and the wine shelf meet

factors of ethnocentrism when selecting a bottle of wine

Vita Petek (Avtor), Črtomir Rozman (Avtor), Jasna Potočnik (Avtor)

Povzetek

This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.

Ključne besede

nakup;prodaja;vino;potrošnik;vinski trg;vinska znamka;komunikacija;buying;selling;wine;consumer;wine market;wine label;communication;

Podatki

Jezik:	Angleški jezik
Leto izida:	2021
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	UM FT - Fakulteta za turizem
Založnik:	Univerza v Mariboru, Univerzitetna založba
UDK:	658.89:663.2(497.4)
COBISS:	83214595
ISSN:	2071-1050
Št. ogledov:	12
Št. prenosov:	0
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Slovenski jezik
Sekundarne ključne besede:	nakup;prodaja;vino;potrošnik;vinski trg;vinska znamka;komunikacija;
Vrsta dela (COBISS):	Znanstveno delo
Strani:	str. 1-16
Letnik:	ǂVol. ǂ13
Zvezek:	ǂiss. ǂ21
Čas izdaje:	2021
DOI:	10.3390/su132112098
ID:	22583428