diplomska naloga
Roman Avsec (Avtor), Peter Peer (Mentor)

Povzetek

Sodobni spletni iskalniki in optimizacija spletnih strani za učinkovito iskanje

Ključne besede

spletni iskalniki;optimizacija spletnih strani;optimizacijske tehnike;marketing v spletnih iskalnikih;plačilo oglasov na klik;računalništvo;visokošolski strokovni študij;diplomske naloge;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UL FRI - Fakulteta za računalništvo in informatiko
Založnik: [R. Avsec]
UDK: 004.659(043.2)
COBISS: 6710100 Povezava se bo odprla v novem oknu
Št. ogledov: 1158
Št. prenosov: 287
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: [Modern web search engines and web sites optimisation for efficient search]
Sekundarni povzetek: The purpose of this diploma is to raise understanding of search engine optimisation techniques, which are used to influence a web page's rank in search engines in respect to rules set by engines. First modern search engines and their algorithms are presented and analyzed as well as their algorithms and their evolution from basic search engines. Optimisation techniques are then according to the findings applied to a web site and the results are analyzed. The diploma goals are to: • analyze and describe modern search engines as well as their evolution from basic search engines • analyze and compare optimisation techniques used on some of the highest ranked web sites for the most popular keywords on the World Wide Web and on Slovenian web • find and describe several optimisation techniques, their advantages, disadvantages and possible pitfalls • apply optimisation techniques to a web site and analyze the results Diploma is concluded with a short summary, a review of successful implementation and with a discussion about possible further optimisation.
Sekundarne ključne besede: web search engines;search engine optimisation;optimisation techniques;search engine marketing;pay per click advertising;computer science;diploma;
Vrsta datoteke: application/pdf
Vrsta dela (COBISS): Diplomsko delo
Komentar na gradivo: Univerza v Ljubljani, Fakulteta za računalništvo in informatiko
Strani: VI, 58 str.
ID: 23809272
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