diplomsko delo
Sara Menard (Avtor), Smiljana Gartner (Mentor)

Povzetek

Pri življenjski usmeritvi večine mladih igra ključno vlogo potrošniška ideologija, ki ji v večji meri botrujejo oglasi. Prav tako imajo pomembno vlogo in učinek na otrokov razvoj igrače, z njimi si namreč otrok pospešuje svoj gibalni in motorični razvoj ter se uči čustvenih in socialnih odnosov. V diplomskem delu z naslovom Etika in oglaševanje igrač v otroških periodičnih tiskanih medijih, smo tako v teoretičnem delu predstavili množične medije, igrače in njihovo vlogo v razvoju otroka ter oglaševanje igrač iz vidika etike. V empiričnem delu pa smo z deskriptivno metodo pedagoškega raziskovanja želeli pregledati in z vidika etike kritično ovrednotiti količino in vrsto igrač v oglasnih sporočilih v petih najbolj branih otroških tiskanih medijih (Cicido, Ciciban, National Geographic Junior, Moj Planet in Zmajček). Z dobljenimi rezultati smo ugotovili, da imajo najvišjo stopnjo pojavljanja oglasnih sporočil, tiskani mediji, ki so namenjeni šolskim otrokom (National Geographic Junior, Ciciban in Moj Planet). Oglasi z igračami v izbranih tiskanih medijih ne prevladujejo, večina oglasov je namreč vezana na prehrano in pijačo, gradiva ter razne storitve. Ugotovili smo tudi, da prihaja do kršitve SOK v vseh izbranih revijah, razen v reviji Moj Planet. Ta podatek nam pove, da se pri tej reviji zavedajo nujnosti delovanja v skladu z etičnimi pravili in normami oglaševanja.

Ključne besede

etika;diplomska dela;oglaševanje;igrače;periodični tiskani mediji;zaščita;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UM FF - Filozofska fakulteta
Založnik: [S. Menard]
UDK: 174:659.1:67:688.7:050(043.2)
COBISS: 20965896 Povezava se bo odprla v novem oknu
Št. ogledov: 1186
Št. prenosov: 146
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: ETHICS AND TOY ADVERTISING IN CHILDREN'S PERIODIC PRINT MEDIA
Sekundarni povzetek: In life orientation of majority of young people a key role is played by consumer ideology, which is fostered to a greater extent by advertisements. They also play an important role and impact on child's development of a toy, namely, a child, by using toys, accelerates its movement and motor development, and learns about emotional and social relations. In this diploma thesis entitled Ethics and toy advertising in children's periodic print media the theoretical part thus presents mass media, toys and their role in child development as well as advertising of toys from the ethical point of view. In the empirical part, in which we used the descriptive method of educational research, we tried to review and critically evaluate the quantity and type of toys in advertisements in five most read children's print media (Cicido, Ciciban, National Geographic Junior, Moj Planet and Zmajček) from the ethical point of view. The obtained results revealed that the highest rate of occurrence of advertisements belongs to print media, which are intended for school-age children (National Geographic Junior, Ciciban and Moj Planet). Advertising with toys in the selected print media does not prevail; most of advertisements are namely associated with food and beverages, literature and variety of services. We have also found that breaches of SOK are emerging in all selected magazines, except in the magazine Moj Planet. This information indicates that people behind this magazine are well aware of the necessity of the functioning in accordance with ethical rules and norms of advertising.
Sekundarne ključne besede: theses;periodical printed media;toys;ethic;advertising;protection;
URN: URN:SI:UM:
Vrsta dela (COBISS): Diplomsko delo
Komentar na gradivo: Univ. v Mariboru, Pedagoška fak., Oddelek za razredni pouk
Strani: 98 f.
ID: 8730913