diplomsko delo
Valerija Ramšak (Avtor), Alenka Šauperl (Mentor)

Povzetek

Zanimalo nas je, ali gostinski lokali v današnji dobi interneta oglašujejo prek svojih spletnih strani ter Facebook strani. Namen in cilj te raziskave je bilo ugotoviti, katere informacije so na spletnih straneh in Facebook straneh gostinskih lokalov ponujene uporabnikom ter katere informacije uporabniki zares iščejo in tudi pogrešajo. S tem želimo pomagati gostinskim lokalom, da bodo vedeli, katere informacije so za uporabnike njihovih spletnih in Facebook strani zares pomembne. V prvem delu raziskave smo izvedli ekspertno študijo na primeru 30 gostinskih lokalov v Upravni enoti Kamnik in tako raziskali, katere informacije so prisotne na spletnih straneh in Facebook straneh gostinskih lokalov. V drugem delu pa smo izvedli anketo med 150 gosti gostinskih lokalov v Upravni enoti Kamnik, v kateri nas je zanimalo, katere informacije uporabniki iščejo ter pogrešajo na spletnih in Facebook straneh gostinskih lokalov. Raziskava je potekala aprila in maja 2016. Rezultati so pokazali, da gostinski lokali ne izrabljajo možnosti oglaševanja prek spletnih in Facebook strani v polni meri. Spletne in Facebook strani gostinskih lokalov so pomanjkljive, nedosledno izdelane ter ne zadovoljujejo informacijskih potreb uporabnikov. Uporabniki predvsem pogrešajo osnovne informacije ter dosledno predstavljeno ponudbo gostinskega lokala, želijo pa si tudi bolj ažurne tako spletne kot Facebook strani gostinskih lokalov. Rezultati raziskave so namreč pokazali, da informacije o gostinskem lokalu na njegovi spletni ali Facebook strani vplivajo na odločitev uporabnikov o obisku gostinskega lokala, zato morajo gostinski lokali prek svojih spletnih in Facebook strani ponuditi čim več informacij, da bodo posledično pritegnili tudi čim več gostov.

Ključne besede

spletne strani;gostilne;gostinstvo;facebook;oglaševanje;vrednotenje;diplomska dela;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UL FF - Filozofska fakulteta
Založnik: [V. Ramšak]
UDK: 004.738.5:659.1(043.2)
COBISS: 285453312 Povezava se bo odprla v novem oknu
Št. ogledov: 487
Št. prenosov: 109
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni povzetek: We were interested whether catering establishments nowadays, in the era of the Internet, advertise on their website and Facebook page. The purpose and the objective of this research was to find out which information are offered to the users of the websites and Facebook pages of the catering establishments, and which information are in reality searched by the users and cannot be found. With that, we want to help the catering establishments to realise which information are really important for the users of their websites and Facebook pages. In the first part of the research, we have carried out an expert study on the sample of 30 catering establishments in the Kamnik Administrative Unit, and therefore researched which information is available on the websites and Facebook pages of the catering establishments. In the second part, we have conducted a survey by interviewing 150 customers of the catering establishments in the Kamnik Administrative Unit, by which we wanted to find out which information they are missing on the websites and Facebook pages of the catering establishments. The survey was conducted in April and May 2016. The results revealed that the catering establishments do not use the possibility of advertising on the websites and Facebook pages, websites are insufficient and inconsistent, and they do not meet information needs of the users. Users mostly miss basic information and consistent presentation of the offer, and they also want more updated websites as well as Facebook pages of the catering establishments. The results of the study also revealed that information on the catering establishments on its website and Facebook page influence customers% decision on visiting the catering establishment. Therefore, the catering establishments should offer as much information as possible on their website and Facebook page to consequently attract as many customers as possible.
Sekundarne ključne besede: webpages;facebook;marketing;evaluation;theses;
Vrsta dela (COBISS): Diplomsko delo
Komentar na gradivo: Univ. v Ljubljani, Filozofska fak., Oddelek za bibliotekarstvo, informacijsko znanost in knjigarstvo
Strani: 95 f.
ID: 11283414