Ponudba zimskega adrenalinskega turizma v Sloveniji

delo diplomskega seminarja

Lea Geratič (Avtor), Sonja Sibila Lebe (Mentor)

Povzetek

Slovenija ponuja zimski adrenalinski turizem že odkar ponuja smučanje, drsanje po jezerih ipd. Kot je značilno za vsak produkt, izdelek ali storitev, da se razvija, se je razvijal tudi zimski adrenalinski turizem in njegova ponudba v Sloveniji. V analizi ponudbe zimskega adrenalinskega športa v Sloveniji smo se osredotočili na nekaj športnih panog, ki so na trgu že relativno dolgo, ampak se še vedno trudijo za širši prodor in večjo prepoznavnost, ali pa so nastale šele pred kratkim. Analizirali bomo airboarding, zmajanje na snegu in zipline. Ker smo želeli pridobiti informacije »iz prve roke«, smo zaprosili ponudnike za intervjuje ter s pomočjo njihovih odgovorov testirali zastavljene hipoteze. Večino ciljev smo si zastavili za področje spoznavanja teoretičnih lastnosti športnega in adrenalinskega turizma. Dva cilja – ponudba zimskega adrenalinskega turizma, omejena na Slovenijo in segment ljudi, ki jih najbolj pritegnejo te športne panoge – se navezujeta tudi na empirični del, kjer smo primerjali podatke analiz s podatki iz teoretičnega dela. V drugem poglavju opredelimo motive in segmente oseb, ki jih privlačijo adrenalinske aktivnosti. Spoznamo pomen adrenalinskega in ekstremnega športa in pomen trajnostnega razvoja ter analiziramo, koliko trajnosten je lahko adrenalinski turizem. Tretje poglavje prikazuje rezultate raziskav, ki smo jih opravili pri izbranih ponudnikih: z Vogla, iz Bovca in z Blok. Ugotovili smo, da vsi veliko vlagajo v promocijo, vendar se je vsak ponudnik loteva na drugačen način. Njihov cilj je povečati prepoznavnost oziroma skrbeti, da ta ne pade. Spoznali smo, da je za te športe zelo majhna možnosti izvajanja in da največ ponudnikov ponuja zipline. Za airboarding in zmajanje na snegu pa sta potrebna sneg in primeren prostor. Če ni snega, je za airboarding sicer dovolj tudi mokra trava; tudi vetra ni potrebno veliko za zmajanje na snegu – lahko ga izvajamotudi na travi. Zipline je v zimskem času nevaren le pri temperaturah okrog ničle. Naravni dejavniki niso odločilni za izvajanje omenjenih adrenalinskih aktivnosti, vendar to še ne pomeni, da je previdnost odveč. Razvijanja adrenalinskih športov se je potrebno lotiti odgovorno ter spoštljivo do okolja in do uporabnikov, saj lahko v primeru neodgovornosti in nespoštovanja navodil in pravil postanejo preveč nevarni.

Ključne besede

turizem;adrenalinski turizem;šport;zimski športi;segmentacija;trajnostni razvoj;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2020
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	[L. Geratič]
UDK:	338.48-52:796.9
COBISS:	33194755
Št. ogledov:	473
Št. prenosov:	55
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Winter adrenaline tourism offer in Slovenia
Sekundarni povzetek:	Slovenia offers winter adrenalin tourism ever since it was also offering skiing, snowboarding, ice skating etc. As it is anticipated for every product, merchandise or service to develop, winter adrenaline tourism with its offer in Slovenia has also developed. In the analysis of winter adrenaline sports offer in Slovenia, we focused on few sports sectors that are on the market for a long time but are still trying to gain a broader penetration and wider visibility or the ones that were formed more recently. We shall analyze airboarding, snowkiting and zipline. Because we wanted to obtain »first hand« information, we asked providers for an interview and with their help we tested set hypothesis. We had set most objectives for a field of theoretical sport characteristics and adrenaline tourism study. Two objectives – winter adrenaline tourism offer limited to Slovenia and segment of people most attracted by this sports industries – are linked also to the empirical part where we shall be able to compare analysis data with the data from theoretical part. In the second chapter, we define motives and segments of people attracted by adrenaline activities. We get to recognize the importance of adrenaline and extreme sports and the importance of sustainable development and analyze how sustainable the adrenaline tourism can be. The third chapter shows research results that were carried out with the selected providers: from Vogel, Bovec and Bloke. We have found that everyone invests heavily in promotion, but each provider is tackling in a different manner. Their goal is to increase visibility or to ensure that it does not decrease. We learned that for these sports, there is a very small of performance possibility, therefore the majority of providers offer the zipline, while airboring and snowboarding require snow and a suitable space. In the absence of snow, wet grass is also sufficient for airboarding. Snowkiting does not require a lot of wind - it can also be practiced on grass. Zipline is dangerous in winter only at temperatures around zero degrees Celsius. Natural factors are not decisive for performing adrenaline activities, but this does not mean that caution is not required. Adrenaline sports development should be addressed with responsibility and respectfulness to the environment and users, since they can become too dangerous in case of irresponsibility and failure to follow instructions and rules.
Sekundarne ključne besede:	adrenalin tourism;winter sports;Slovenia;motives;segmentation;sustainable development;
Vrsta dela (COBISS):	Delo diplomskega projekta/projektno delo
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	30 str., [3] str. pril.
ID:	11303290