Jezik: | Slovenski jezik |
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Leto izida: | 2020 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | [Š. Rajh] |
UDK: | 658.626 |
COBISS: | 40061187 |
Št. ogledov: | 465 |
Št. prenosov: | 75 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Retailers' private label brand strategies and Spar brand recognition |
Sekundarni povzetek: | Trading companies need to adapt to the market to ensure long-term performance and to increased their profit. As the competition between trade companies is intensifies, companies with their own brands want to satisfy customers as much as possible and ensure their loyalty. The subject of the diploma thesis is the study of trademarks and the recognition of the chosen trademark by customers and the influence of brand recognition on their decision-making when choosing products. The purpose of the assignment is to determine the impact of the recognition of the Spar brand on the sales of its products and to compare the recognition of the Spar brand with competing brands. By analysing the survey, we found out that the Spar brand is more recognizable among customers than the competitors in question, and that the quality and price of Spar products have a decisive influence on customer’s purchasing behaviour. |
Sekundarne ključne besede: | Private label brand;brand recognition;customer loyalty;affordability;competitors.; |
Vrsta dela (COBISS): | Delo diplomskega projekta/projektno delo |
Komentar na gradivo: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Strani: | 40 str., 2 str. pril. |
ID: | 11991860 |