Razvoj poslovne ideje Kitke.si z modelom kanvas

delo diplomskega projekta

Patricija Banovšek (Avtor), Katja Crnogaj (Mentor)

Povzetek

V diplomskem projektu smo pripravili kanvas poslovni model za razvoj in realizacijo podjetniške ideje, ki smo jo poimenovali Kitke.si, in sicer proizvodnje in prodaje petih glavnih produktov, podporne blazine za nosečnice, kitke kot obrobe za otroško posteljico, gnezdece za dojenčka, igralno podlogo ter okrasne pletene blazine. Po raziskavi tržišča smo namreč ugotovili, da se na slovenskem trgu v času raziskave ponuja le izdelek kitka, vendar je ta izdelana iz platna, medtem ko je naš izdelek narejen iz bombažnega džersija. Te ugotovitve so nas vodile do priprave kanvas poslovnega modela, saj želimo izdelovati in prodajati naše izdelke. Izdelke bomo ponujali prek spletne trgovine z domeno Kitke.si, zato so v nalogi na kratko predstavljeni tudi glavni koraki pri izdelavi spletnega podjetja. V prvem delu smo natačneje opredelili podjetništvo in vitko podjetništvo. Vitko podjetništvo smo primerjali s tradicionalnim pristopom in v nadaljevanju predstavili glavne značilnosti priprave spletnega podjetja ter spletne prodaje. Opredelili smo poslovni model kanvas, ki predstavlja enega od glavnih modelov za preverjanje učinkovitosti poslovne ideje. Predstavljeni so glavni elementi tega poslovnega modela, ki ga opisujejo vitki podjetniki, kot so Osterwalder in Pigneur ter Ries in Maurya. V okviru kanvas poslovnega modela smo opisali njegove gradnike ter raziskali, kdo so naši ciljni kupci, porabniki, partnerji, kanali, ključni viri in ostali pomembni deli, ki vplivajo na realizacijo podjetniške ideje. V teoretičnem delu smo opisali tudi oblike podjetij in dejavnosti, primerne za realizacijo naše ideje. V empiričnem delu naloge smo razvili našo poslovno idejo Kitke.si po kanvas poslovnem modelu. Prav tako smo predstavili spletno stran, prek katere bomo izdelke prodajali in izdelali podroben načrt uresničitve ideje s prijavo osebnega dopolnilnega dela. S pomočjo omenjene metode in finančnega načrta smo ugotovili, da Slovenija predstavlja potencialni trg za naše izdelke in da lahko poslovno idejo realiziramo z nizkim vložkom. Diplomski projekt smo zaključili z načrti za prihodnost in s projekcijo za prvih pet let poslovanja, kjer smo ugotovili, da bi v prvih dveh letih pričeli s priglasitvijo osebnega dopolnilnega dela, v tretjem letu pa ustanovili podjetje kot samostojni podjetnik.

Ključne besede

podjetništvo;vitka organizacija;poslovni modeli;poslovne ideje;spletna prodaja;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2020
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	[P. Banovšek]
UDK:	005.2
COBISS:	40341763
Št. ogledov:	603
Št. prenosov:	132
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Developing a business idea Kitke.si on canvas model
Sekundarni povzetek:	In the diploma project we prepared a canvas business model for the development and realization of entrepreneurial idea of a company that manufactures and sales five diferent products, support pillows for pregnant women, braided crib bumper, baby nests, play mats and decorative knitted pillows. After researching the market offers, we have realized, that the only product offered on the Slovenian market is braided crib bumper. The difference is that the one which is already on the market is made of cotton, but our is made of cotton jersey. These findings led us to prepare a business model, our wish is to make and sell products trough the report of the personal supplementary work. We will offer products on online store with the domain Kitke.si, so we briefly explained main steps in creating a website. In the first part, we have precisely defined entrepreneurship in lean entrepreneurship. We compared lean entrepreneurship with traditional approach and the main steps in preparing the online business as well as the online sales. We have defined a canvas business model, which is one of the main models for testing economic ideas. The main elements of this business model are presented, describing lean businessmen such as Osterwalder and Pigneur, and also Ries and Maurya. We described the business model canvas and its building blocks, we also researched who are our target customers, consumers, partners, channels, key sources were in other important parts that influenced the realization of entrepreneurial ideas. In the theoretical part, we also described the forms in activities suitable for the realization of our ideas. In the empirical part of the assignment, we developed our Kitke.si business idea according to a canvas business model. We also presented online business site through which we will sell our products. We made a detailed plas for the realization of our idea, together with the reporting of personal supplementary work. With the help of these methods and a financial plan have we realized, that Slovenia represents a potential market for our products and that we can realize the business idea with a low investment. We completed our graduation project with plans for the future projection for the first five years of business. We found that in the first two years we would start with reporting of personal supplementary work, later in the third year we would start our own company.
Sekundarne ključne besede:	lean entrepreneurship;business model canvas;business idea;online sales;
Vrsta dela (COBISS):	Delo diplomskega projekta/projektno delo
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	II, 40 str., 2 str. pril.
ID:	11996451