diplomsko delo
Povzetek
Cilj diplomskega dela je bil preučiti nepremičninski trg v Novi Gorici in Gorici po vstopu Slovenije v Evropsko unijo. Pričakovati bi bilo, da se bodo Novogoričani po odprtju meje v večji meri odločali za nakup nepremičnin v Gorici. Za takšno domnevo obstaja več objektivnih razlogov, denimo večja ponudba, nižje cene, subvencije in nižji davki. Pregled obstoječega stanja pa je pokazal, da se Novogoričani kljub nakazanim prednostim le v manjši meri odločajo za nakup nepremičnin v Gorici. Preko pogovorov z nepremičninskimi agencijami v Novi Gorici in prek anonimne ankete, ki smo jo izvedli med Novogoričani, smo skušali ugotoviti, zakaj je temu tako.
Glede na pridobljene podatke navajamo nekatera priporočila, ki bodo lahko v pomoč nepremičninskih agencijam pri oglaševanju prodaje nepremičnin v Gorici, pa tudi posameznikom, ki se zanimajo za nakup nepremičnine v Gorici.
Novogoriške nepremičninske agencije morajo povečati obstoječo ponudbo nepremičnin iz Gorice. Pri tem se morajo podrobneje seznaniti z italijanskim nepremičninskim trgom in novogoriškim kupcem nuditi celovito podporo pri nakupu stanovanja, tudi v primeru reševanja praktičnih zadev (italijansko telefonsko omrežje, registracija avtomobila v Italiji, asistenca na italijanskih uradih v teku urejanja dokumentacij ipd.). Obenem lahko novogoriške nepremičninske agencije k oglaševanju nepremičnin v Gorici dodajo informacije o prednostih nabave nepremičnine v Gorici (nižje cene, nižji davki, subvencije ...). Pri tem bi morale dati večji težo na digitalni marketing in se oglaševati tudi prek socialnih omrežij. V povezavi s tem bi morale povečati senzibilnost do travmatične kolektivne memorije Slovencev, ki je povezana z obdobjem fašizma.
Ključne besede
promet z nepremičninami;diplomske naloge;
Podatki
Jezik: |
Slovenski jezik |
Leto izida: |
2021 |
Tipologija: |
2.11 - Diplomsko delo |
Organizacija: |
UM FOV - Fakulteta za organizacijske vede |
Založnik: |
[M. Barišić] |
UDK: |
332.2 |
COBISS: |
61979907
|
Št. ogledov: |
561 |
Št. prenosov: |
164 |
Ocena: |
0 (0 glasov) |
Metapodatki: |
|
Ostali podatki
Sekundarni jezik: |
Angleški jezik |
Sekundarni naslov: |
Comparison real estate market Gorizia – Nova Gorica |
Sekundarni povzetek: |
The aim of the thesis is to investigate the real estate market in Nova Gorica and Gorizia after Slovenia joined European Union. It would be expected that the residents of Nova Gorica would choose to purchase real estate in Gorizia to a greater extent after the opening of the border. Such an assumption is based on several objective reasons, such as a larger supply, lower prices, subsidies and lower taxes. The overview of the actual situation has shown that, despite the above advantages, only a small number of residents of Nova Gorica choose to buy real estate in Gorizia. An attempt to define the reasons for this was made by conducting interviews with the real estate agencies in Nova Gorica and by conducting an anonymous survey among the residents of Nova Gorica.
According to the data obtained, some recommendations were proposed to help the real estate agencies in promoting the sale of real estate in Gorizia, as well as the people interested in buying real estate in Gorizia.
Real estate agencies in Nova Gorica need to increase the existing offer of real estate sales in Gorizia, but at the same time they need to become better acquainted with the Italian real estate market and offer buyers of Nova Gorica comprehensive assistance in buying real estate, also in terms of solving practical issues (Italian telephone network, registration of vehicles in Italy, assistance with Italian administrative units in obtaining documents, etc.). Moreover, real estate agencies in Nova Gorica could improve their promotion of real estate in Gorizia by adding information about the advantages of buying a property in Gorizia (lower prices, lower costs, subsidies ...). They should also put more focus on digital marketing and on advertising through social media. In addition, they should also increase sensitivity regarding the traumatic collective memory of Slovenians in relation to the fascist period. |
Sekundarne ključne besede: |
Gorizia;Nova Gorica;real estate;marketing;digital marketing; |
Vrsta dela (COBISS): |
Diplomsko delo/naloga |
Komentar na gradivo: |
Univ. v Mariboru, Fak. za organizacijske vede |
Strani: |
VII, 43 f. |
ID: |
12612804 |