Analiza vinskega turizma kot priložnost za vinarje vinorodnega okoliša slovenska Istra

diplomsko delo

Povzetek

Vinski turizem je hitro rastoča ekonomska panoga, ki bi jo glede na geografske danosti slovenske regije in kakovost pridelanega vina bilo vredno ne samo izkoristiti, temveč tudi poglobiti. V diplomski nalogi predstavljamo in preučujemo vinarstvo ter vinogradništvo v povezavi s turizmom v Sloveniji, s poudarkom na okolišu slovenska Istra. Pod drobnogled vzamemo konzorcij Vin Istre in društvo Vinol, kjer izpostavljamo tako dobre prakse, kakor pomankljivosti. Osredotočimo se na vinske festivale, njihov pomen, s poudarkom na festival maceriranih belih vin Orange Wine Festival Izola. Dotaknemo se tudi svetovnih trendov vinske panoge ter kakšen je bil vpliv pandemije Covid-19 na vinski turizem. V diplomski nalogi predstavljamo podjetje Vina Zaro, njegove začetke in možnosti razvoja za prihodnost. Rdeča nit diplomske naloge je iskanje že delujočih dobrih praks in trendov, ki bodo pripomogle k spremembi odnosa do vinskega turizma in odkrivanju novih aktivnosti za razvoj le-tega. Zavedamo se potrebe po mednarodnosti in zgledovanju po tujih uveljavljenih praksah, vendar prepoznamo jedro razvoja tudi v odnosu do mednarodnih potrošnikov, v lokalnih sortah grozdja, reinterpretaciji tradicionalnih pridelovalnih tehnikah, vrednotenju lastne kulturne dediščine, razširitvi ekološke pridelave in spodbujanju interakcije med različni turističnimi panogami.

Ključne besede

diplomske naloge;vinski turizem;slovenska Istra;vinski festivali;blagovne znamke;Slovenija;vinarstvo Zaro;udomačene sorte;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2021
Tipologija:	2.11 - Diplomsko delo
Založnik:	[M. Zaro]
UDK:	634.8+663.2
COBISS:	76276995
Št. ogledov:	1381
Št. prenosov:	127
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	ANALYSIS OF WINE TOURISM AS AN OPPORTUNITY FOR WINERIES OF THE WINE-GROWING ENVIRONMENT SLOVENIAN ISTRIA
Sekundarni povzetek:	Wine tourism is an evolving field and the forecast for the future is, based on the richness of the natural territory and the high quality of wines produced, likewise promising. In the diploma thesis we present and study winemaking and viticulture in connection with tourism in Slovenia, with an emphasis on the environment of Slovenian Istria. We take a closer look at the consortium of Istrian Wines and the Vinol association, where we highlight both good practices and shortcomings. We focus on wine festivals, their importance with an emphasis on the macerated white wine festival called Orange Wine Festival Izola. We also touch on global trends in the wine industry and the impact of the Covid-19 pandemic on wine tourism. In the diploma thesis we present the company Vina Zaro, its beginnings and development possibilities for the future. The red thread of the diploma thesis is the search for existing good practices and trends that will help change the attitude towards wine tourism and discover new activities for its development. We are aware of the need for internationality and following the established foreign practices, but we also recognize the core of development in relation to international consumers, in local grape varieties, reinterpretation of traditional production techniques, evaluation of own cultural heritage, expansion of organic production and promotion of interaction between different tourism industries.
Sekundarne ključne besede:	wine tourism;Slovenian Istra;wine festival;winery Zaro;indigenous grapes.;
URN:	URN:SI:UNG
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Novi Gorici, Fak. za vinogradništvo in vinarstvo
Strani:	X, 38 str.
ID:	13462633