Julija Cerović (Avtor), Maja Bučar (Avtor), Metka Stare (Avtor)

Povzetek

ourism is the most important export sector in Montenegro, with a share of 22% of the total Gross Domestic Product (GDP) and a strong tendency toward growth. Tourism revenues contribute substantially to both the current account balance and employment. However, the current level of the tourist sector suffers from serious limitations. The switch from the current approach to tourism in Montenegro to a more sustainable tourism is only possible by becoming more innovative. Highlighting the importance of innovation in all its forms has been the motivation for our research. The application of the organizational, marketing, and design innovations of the Montenegrin tourism industry actors was examined in a survey, based on the Community Innovation Survey (CIS), with some necessary adaptations. The sample covered more than 70% of available tourism actors. The authors also analysed the experience from Slovenia, in particular the Slovenian example of the Bank of Tourism Potentials, finding this innovation potentially suitable for transfer to Montenegro. Based on the survey and analysis, the team designed certain recommendations for policy action that can be used as guidelines for policy makers.

Ključne besede

turizem;rast;trajnostni razvoj;inovacije;Črna gora;

Podatki

Jezik: Angleški jezik
Leto izida:
Tipologija: 1.01 - Izvirni znanstveni članek
Organizacija: UL FDV - Fakulteta za družbene vede
UDK: 501.131.1(497.16)
COBISS: 35956061 Povezava se bo odprla v novem oknu
ISSN: 2071-1050
Št. ogledov: 170
Št. prenosov: 49
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Slovenski jezik
Sekundarne ključne besede: turism;sustainable growth;innovation;sustainable development;Montenegro;
Vrsta dela (COBISS): Članek v reviji
Strani: str. 1-20
Letnik: ǂVol. ǂ10
Zvezek: ǂiss ǂ12 (art. 4687)
Čas izdaje: 2018
DOI: 10.3390/su10124687
ID: 13469968