Contingent versus unconditional incentives in www-studies

Povzetek

Five experiments examined how participation in WWW-studies was influenced by framing the reception of an incentive as contingent on the completeness of the submitted questionnaire. Four experiments were carried out in a university-based online panel and one in a market research online panel. Four times the incentive was a prize draw and once it was a personal gift. In each experiment, two conditions were contrasted: one group received an e-mail invitation mentioning that all participants are eligible for the incentive (= unconditional incentive), whereas the other group was told that only those participants who answer every question in the questionnaire would receive the incentive (= contingent incentive). Dependent measures were response rate, retention rate, number of omitted closed-ended items, length of answers to open-ended questions, and stereotypical answering of grid-like question batteries. There were no significant effects. The results of the individual experiments were then meta-analytically aggregated. It was revealed that contingent relative to unconditional incentives decrease response to a study, while at the same time the sparser data are not compensated for by a superior data quality or retention.

Ključne besede

Internet;Družboslovno raziskovanje;

Podatki

Jezik:	Angleški jezik
Leto izida:	2005
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	UL FDV - Fakulteta za družbene vede
Založnik:	Fakulteta za družbene vede
UDK:	303
COBISS:	24321629
ISSN:	1854-0023
Št. ogledov:	236
Št. prenosov:	50
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Neznan jezik
URN:	URN:NBN:SI
Vrsta dela (COBISS):	Delo ni kategorizirano
Strani:	str. 1-14
Letnik:	ǂVol. ǂ2
Zvezek:	ǂno. ǂ1
Čas izdaje:	2005
Ključne besede (UDK):	social sciences;družbene vede;methods of the social sciences;metode družbenih ved;
ID:	1467975