Trženje v podjetju Javušnik d.o.o.

diplomsko delo univerzitetnega študija

Martina Rek (Avtor), Polona Šprajc (Mentor)

Povzetek

Diplomsko delo obravnava trženje v podjetju Javušnik d.o.o., v katerem izdelujejo montažne hiše. Podjetje lahko z dobro oblikovanim trženjskim spletom, ki ponuja kakovosten izdelek in dostopno ceno, povečuje svojo prepoznavnost z dobro oblikovanim trženjskim komuniciranjem. Diplomsko delo je sestavljeno iz dveh delov, in sicer teoretičnega in raziskovalnega. V prvem delu je predstavljen problem, nato omejitve in metode dela. Sledi predstavitev podjetja, ki ga obravnavamo skozi vso diplomsko delo. Nato smo se poglobili v teoretične predstavitve procesa uvajanja novega izdelka na trg, življenjskega cikla izdelka in to podkrepili z uvedbo prodaje montažnih hiš v podjetju Javušnik d.o.o. Za uspešno delovanje podjetja je pomembno obvladovati pravilno zastavljen in oblikovan trženjski splet in njegovih 7 prvin, to so izdelek, cena, prodajne poti, promocija, ljudje, izvajanje in fizični dokazi. Vsaki prvini smo dodali opis trenutnega stanja v podjetju. Obravnavali smo tudi trženjsko komuniciranje in njegovih pet poglavitnih dejavnosti, ki so pomemben del vsakega uspešnega podjetja. V drugem delu smo predstavili raziskavo, narejeno na obstoječih kupcih montažnih hiš podjetja Javušnik d.o.o. Zaradi razkropljenosti kupcev po celotni Sloveniji smo uporabili spletni anketni vprašalnik in jih povprašali o mnenju delovanja podjetja Javušnik d.o.o., in sicer, kje so jih prvič zasledili, kateri dejavniki so vplivali na njihovo odločitev in o nadaljnjem tržnem komuniciranju podjetja. Ugotovitve v raziskavi so pokazale, da so vsi kupci zelo zadovoljni z delom podjetja. Vendar bodo morali dati še večji pomen trženjskemu komuniciranju, saj je bilo ugotovljeno, da se mora podjetje bolj predstavljati s svojimi izdelki na spletni strani in sejmih, z namenom povečati svojo prepoznavnost na trgu.

Ključne besede

trženje;trženjski splet;kupci;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2011
Izvor:	Kranj
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FOV - Fakulteta za organizacijske vede
Založnik:	[M. Rek]
UDK:	339.138
COBISS:	6902547
Št. ogledov:	2265
Št. prenosov:	273
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	MARKETING IN COMPANY JAVUŠNIK D.O.O.
Sekundarni povzetek:	This thesis deals with the marketing of the company Javušnik Ltd., that produces prefabricated houses. With the help of well designed marketing mix, offering a quality product at an affordable price, the company can increase its reputation with well-designed marketing communications. The thesis is divided into two parts, namely theory and research. In the first part of the thesis the problem, limitations and methods are presented, followed by the presentation of the company, which is treated throughout the study. Then the theoretical presentation of the process of introducing a new product on the market and the life cycle of the product are shown supported by the introduction of the sale of prefabricated houses in the company Javušnik Ltd. For a successful operation of businesses it is important to manage the properly conceived and designed marketing mix and its seven elements: product, price, place, promotion, people, processing and psysical evidences. To each element a description of the current situation in the company is added. Marketing communications together with five principal activities which are an important part of any successful business are also dealt with. The second part presents the research done on the existing customers of the prefabricated houses Javušnik Ltd. Due to customers locations all over Slovenia, we used the online questionnaire. The customers were asked about their opinion of the company Javušnik Ltd., where they first heard about it, what factors influenced their decision and about further marketing communications of the company. The findings of the survey show that all customers are very satisfied with the company. However, it should attach greater importance to marketing communications, as it was found that the company should be more presented with its products both on the website and exhibitions to increase its recognition on the market.
Sekundarne ključne besede:	marketing;marketing mix;marketing communications;advertising;customers;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Fak. za organizacijske vede
Strani:	49 f.
Ključne besede (UDK):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	14819