Sekundarni povzetek: |
The Covid-19 pandemic has left behind disastrous consequences, both, at the social and economic level of all countries around the world. Consumers and companies have had to adapt and deal with unforeseen challenges and consequences of the pandemic on a daily basis. Due to the series of measures and changes brought by the Covid-19 pandemic, consumers were forced to distance themselves from their daily and purchasing habits, which, in turn, led globally to a complete change in the consumer behaviour of individuals. A large percentage of consumers around the world have moved their purchasing activities to the world wide web. There has been a significant increase in shopping using online media and consumers were forced to carry out their everyday activities (such as sports, online entertainment, food delivery, remote work, remote learning, …) from the comfort of their homes. In addition to consumer behaviour, the pandemic also affected mental health of people, especially members of Generation Y and Z, where a very high percentage of people developed depression and anxiety disorders during the pandemic. Because consumer behaviour started to rapidly change, companies around the world were forced to adapt. Due to health and government measures, companies had to relocate and provide their services to consumers at a digital level. During the pandemic, a large percentage of consumers switched brands and products they used to buy before the pandemic, which put additional pressure on companies to exist and adapt to new and daily changing consumer behaviour.
In the second chapter we will present the Covid-19 pandemic, where we will describe in details the origin, the symptoms and the coronavirus itself. In the third chapter, we will define the series of consequences that the Covid-19 pandemic left behind (social, health and economic consequences). In the fourth chapter, we will define and present a detailed description of the concepts a consumer and consumer behaviour of people, as well as define and analyse people's consumer behaviour before and during the Covid-19 pandemic. In the fifth chapter, we will analyse the consumer behaviour of Americans, both before and during the pandemic, and we will look at the differences in the consumer behaviour of younger generations, i.e. generation Y and Z during and before the Covid-19 pandemic. In the last, sixth chapter, we will consider the recommendations regarding those who want to export or have been already exporting their goods and products to the market of the United States of America. |