Analiza uspešnosti poslovanja podjetja v lasti podjetnic

diplomsko delo

Pia Dobršek (Avtor), Barbara Bradač Hojnik (Mentor)

Povzetek

Podjetništvo je koncept, o katerem se v sodobnem svetu veliko razpravlja, lahko kot izhod iz gospodarske ali finančne krize, zaradi katere smo brezposelni, lahko kot drug način zaslužka s formalno zaposlitvijo. Podjetništvo je dragocena kombinacija virov in procesov ustvarjanja delovnih mest. Da bi podjetnik izkoristil priložnost, mora imeti podjetniško idejo, priložnost in vire ali sredstva za ustanovitev podjetja, vključene morajo biti vse faze podjetniškega procesa, vključno z identifikacijo poslovnih priložnosti, razvojem poslovnega načrta in pridobitvijo virov, potrebnih za vodenje podjetja. Želja »biti sam svoj šef« žene podjetnice in podjetnike po vsem svetu, da sprejmejo socialna, psihološka in finančna tveganja ter si prizadevajo za ustanovitev in rast novih podjetij. Podjetništvo bi lahko imenovali »redka dobrina«, saj je neenakomerno porazdeljena med prebivalstvo. Ne gre le za osebne lastnosti, znanja in sposobnosti, ampak tudi za želje posameznikov. Posameznik ima lahko vsa potrebna znanja in veščine, a odločitev za podjetništvo je njegova osebna odločitev. Zaradi družinskih obveznosti in pomanjkanja časa za raziskovanja se poleg gospodinjskih del, vzgoje ter nege otrok podjetnice velikokrat znajdejo v stiski, oziroma jim to predstavlja oviro in stalen konflikt med vlogo podjetnice, žene in matere, ob misli za ustanovitev lastnega podjetja. V nalogi smo analizirali konkurenčne kazalnike treh podjetij, dokazati smo želeli, da so lahko podjetja, ki jih vodijo ženske podjetnice prav tako uspešne v poslu kot podjetja, ki jih vodijo moški podjetniki. Največji poudarek smo dali na primer slovenskega podjetja LA POPSI d. o. o., katerega smo primerjali s tremi konkurenčnimi podjetji (INDY & PIPPA d. o. o., INCOM d. o. o. in LUMI7 d. o. o.) in nato razložili dobljene rezultate. Za podjetje LA POPSI d. o. o. smo predstavili strategijo rasti, življenjski cikel, ter naredili napoved za prihodnost. Prav tako pa smo tudi analizirali dobljene rezultate posebne raziskave Globalni podjetniški monitor (Global Entrepreneurship Monitor - GEM) o ženskem podjetništvu z naslovom Women’s Entrepreneurship 2020/21, ki nakazuje, da je po vsem svetu 30,2 % anketiranih podjetnic pričakovalo, da bo v naslednjih petih letih zaposlilo šest ali več zaposlenih« (Elam in drugi, 2021). Želja »biti sam svoj šef« žene podjetnice in podjetnike po vsem svetu, da sprejmejo socialna, psihološka in finančna tveganja ter si prizadevajo za ustanovitev in rast novih podjetij. Podjetništvo bi lahko imenovali »redka dobrina«, saj je neenakomerno porazdeljena med prebivalstvo. Ne gre le za osebne lastnosti, znanja in sposobnosti, ampak tudi za želje posameznikov. Posameznik ima lahko vsa potrebna znanja in veščine, a odločitev za podjetništvo je njegova osebna odločitev. Zaradi družinskih obveznosti in pomanjkanjem časa za raziskovanja, se poleg gospodinjskih del, vzgoje ter nege otrok podjetnice velikokrat znajdejo v stiski, oziroma jim to predstavlja oviro in stalen konflikt med vlogo podjetnice, žene in matere, ob misli za ustanovitev lastnega podjetja. V nalogi smo analizirali konkurenčne kazalnike treh podjetij, dokazati smo želeli, da so lahko podjetja, ki jih vodijo ženske podjetnice prav tako uspešne v poslu kot podjetja, ki jih vodijo moški. Največji poudarek smo dali na primer slovenskega podjetja LA POPSI d. o. o., katerega smo primerjali s tremi konkurenčnimi podjetji (INDY & PIPPA d. o. o., INCOM d. o. o. in LUMI7 d. o. o.) in nato razložili dobljene rezultate. Za podjetje LA POPSI d. o. o. smo predstavili strategijo rasti, življenjski cikel, ter naredili napoved za prihodnost. Prav tako smo pa tudi analizirali dobljene rezultate posebne raziskave Globalni podjetniški monitor (Global Entrepreneurship Monitor - GEM) o ženskem podjetništvu z naslovom Women’s Entrepreneurship 2020/21, ki nakazuje, da je po vsem svetu 30,2 % anketiranih podjetnic pričakovalo, da bo v naslednjih petih letih zaposlilo šest ali več zaposlenih«

Ključne besede

podjetništvo;ženske;žensko podjetništvo;konkurenčna analiza;raziskave;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2022
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	P. Dobršek
UDK:	005-005.2
COBISS:	127875331
Št. ogledov:	6
Št. prenosov:	2
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Analysis of business performance of a company owned by women entrepreneurs
Sekundarni povzetek:	Entrepreneurship is a concept that is much debated in the modern world, whether as a way out of an economic or financial crisis that has left us unemployed, or as another way to earn money through formal employment. Entrepreneurship is a valuable combination of resources and job creation processes. To seize an opportunity, an entrepreneur must have an entrepreneurial idea, an opportunity and the resources or means to start a business, and all stages of the entrepreneurial process must be involved, including the identification of business opportunities, the development of a business plan, and the acquisition of the resources needed to run the business. The desire to 'be your own boss' drives women and men entrepreneurs around the world to take social, psychological and financial risks and to strive to start and grow new businesses. Entrepreneurship could be called a 'scarce commodity' as it is unevenly distributed among the population. It is not only a matter of personal qualities, skills and abilities, but also of individual preferences. An individual may have all the necessary skills and knowledge, but the decision to become an entrepreneur is a personal one. Due to family commitments and lack of time for exploration, in addition to household chores, raising and caring for children, women entrepreneurs often find themselves in a situation where the thought of starting their own business is an obstacle and a constant conflict between the roles of entrepreneur, wife and mother. In this thesis, we analysed the competitive indicators of three companies to show that companies run by female or woman entrepreneurs can be just as successful in business as companies run by male or man entrepreneurs. We focused on the case of the Slovenian company LA POPSI d.o.o., which we compared with three competitors (INDY & PIPPA d.o.o., INCOM d.o.o. and LUMI7 d.o.o.) and then interpreted the results obtained. For LA POPSI d.o.o. we presented the growth strategy, the life cycle, and made a forecast for the future. We also analysed the results obtained from the Global Entrepreneurship Monitor (GEM) special survey on women's entrepreneurship titled Women's Entrepreneurship 2020/21, which indicates that worldwide 30.2 % of the female entrepreneurs surveyed expect to employ six or moThe desire to "be your own boss" drives entrepreneurs all over the world to consider the social, psychological and financial risks involved in starting and growing new businesses. Entrepreneurship could be called a "rare good", as it is unevenly distributed among the population. It is not only about personal qualities, knowledge and abilities, but also about the wishes of individuals. An individual may have all the necessary knowledge and skills, but the decision to become an entrepreneur is his personal decision. Due to family obligations and the lack of time for research, in addition to household chores, raising and caring for children, female entrepreneurs often find themselves in a difficult position, or rather this represents an obstacle and a constant conflict between the role of entrepreneur, wife and mother, while thinking of starting their own company. In the tasks, we analyzed the competitive indicators of three companies, we wanted to prove that companies managed by female entrepreneurs can be just as successful in business as companies managed by men. For example, we dealt the biggest blow to the Slovenian company LA POPSI d. o. o. o., which we compared with three competing companies (INDY & PIPPA d. o. o., INCOM d. o. o. and LUMI7 d. o. o.) and then explained the obtained results. For the company LA POPSI d. o. o. we presented the growth strategy, the life cycle, and made a forecast for the future. We also analyzed the results obtained from the research Global Entrepreneurship Monitor (GEM) Women's Entrepreneurship 2020/21 survey, which shows that worldwide 30.2% of female entrepreneurs surveyed expected to employ six or more employees in the next five years"
Sekundarne ključne besede:	Women's entrepreneurship;entrepreneurship;interview;competitive analysis;GEM survey;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	48 str.
ID:	16221540