Motivacija prodajnega osebja v podjetju Eti d.d.

diplomsko delo visokošolskega strokovnega študija Organizacija in management delovnih procesov

Janez Pavšek (Avtor), Goran Vukovič (Mentor)

Povzetek

Motivacija je za vsakega posameznika zelo pomemben dejavnik njegovega življenja. Večina ljudi bi na vprašanje, zakaj človek sploh dela, odgovorila, da zato, da zadosti svojim potrebam in potrebam svojih najbližjih in priskrbi denar za preživetje. Ta teorija kaže na to, da bi človek delal toliko, kolikor ima možnosti za zaslužek, vendar v praksi ni tako. Kaj človeka motivira, kaj vpliva na njegovo delovanje in še na vrsto drugih vprašanj, bomo poskušali odgovoriti v tej diplomski nalogi. Naloga je razdeljena na dva dela. V prvem (teoretičnem) delu smo razložili in opisali pojme, povezane z motivacijo. Navedli smo nekaj definicij motivacije, ki jih v svojih delih navajajo različni strokovnjaki. Na kratko smo opisali motive in vrste motivov, opisali nekaj glavnih motivacijskih teorij in motivacijskih dejavnikov. V nadaljevanju smo predstavili podjetje oziroma okolje, kjer se je izvajal empirični del te diplomske naloge, in sicer podjetje Eti Elektroelement d.d. V drugem (empiričnem) delu smo raziskovali, kako se zaposleni v prodaji podjetja Eti d.d. počutijo na delovnem mestu, kako so motivirani za delo ter v nadaljevanju tudi, kaj jih motivira, kakšno delo si želijo. S to diplomsko nalogo želimo predstaviti stanje motiviranosti zaposlenih v prodaji podjetja Eti Elektroelement d.d. in poiskati ključne faktorje, ki vplivajo na njihovo motivacijo in s tem doseči pogoje za njihovo izboljšanje. Raziskava med prodajnim osebjem razkriva, da so jim pomembni tako materialni (nagrade) kot tudi nematerialni dejavniki (stalnost in varnost zaposlitve, medsebojni odnosi, pohvale). Predlagani ukrepi bodo pripomogli k izboljšanju zadovoljstva in motivacije zaposlenih, kar se bo odrazilo v povečanju prodaje podjetja.

Ključne besede

motivacija;zadovoljstvo;motivacijske teorije;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2013
Izvor:	Kranj
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FOV - Fakulteta za organizacijske vede
Založnik:	[J. Pavšek]
UDK:	331.1
COBISS:	7160339
Št. ogledov:	1219
Št. prenosov:	114
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	MOTIVATION OF SALES STAFF IN COMPANY ETI D.D.
Sekundarni povzetek:	Motivation is a very important factor in every individual's life. Most people would answer the question why people work with answers such as: satisfaction of people's needs, their family's needs, and for money to survive. This theory shows that a person should work equally to his opportunities for income but it is not like that in practice. What motivates a person, what influences his working, and there are also some more questions we will try to answer in the diploma thesis. The thesis has been divided into two parts. In the first (theoretical) part, we have explained and described the terms connected with motivation. We have stated some definitions of motivation, which some experts have listed in their works. We have described motives and different kinds of motives, described some major motivational theories and motivational factors. We have also described a company and the surrounding where the empirical part of the diploma thesis has taken place, the company Eti Elektroelement d.d. In the second (empirical) part, we have done a research how the employees in the sales department of the company Eti d.d. feel at work, how motivated they are for work and what motivates them, what kind of work they want. We would like to present the state of motivation of the employees in the sales department in the company Eti Elektorielement d.d. in the diploma thesis and we would like to find some key factors that influence their motivation and reach the conditions for their improvement. The research among sales personnel shows that material (awards) and non-material factors (stability and safety of their employment, relationships, praise) are both important for the employees. The suggested measures will help to improve the satisfaction and motivation of the employees what will reflect in the increasing of the company's sale.
Sekundarne ključne besede:	- motivation;- satisfaction;- motivation theories;- research.;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo
Komentar na gradivo:	Univ. v Mariboru, Fak. za organizacijske vede
Strani:	43 f.
Ključne besede (UDK):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;labour;employment;work;labour economics;organization of labour;delo;zaposlovanje;sindikati;theory and organization of work;relations between business firms and employees;teorija in organizacija dela;odnosi med podjetji in zaposlenimi;ergonomija;
ID:	16861