Odnosi z javnostmi in raziskovanje

Povzetek

At least seven different dimensions of the research process describe its crucial importance, especially in the field of public relations. Here we can observe the research process on two different levels: first - which research methods are used in the field and what must be taken into account and second -how three typical phases of public relations (planning, implementing and evaluation) is framed by research process. The article outlines some basic characteristics of the research process and research methods and actually does not extend beyond its primary aim - to delineate some basic advice for the public relations practitioners. An extra stress is especially on the use of different research methods and on considerations of their range. A careful use of the advantages of individual research methods is actually the best way for to obtain varitable data and information. This is the only way acquires arguments needed for grasping the basic concept which determines public relations. This is confirmed by results of the research process which prove that 97% of the communicators consider communication measurement vital to their role.

Ključne besede

odnosi z javnostmi;kvalitativno raziskovanje;kvantitativno raziskovanje;planiranje;vrednotenje;Odnosi z javnostmi;

Podatki

Jezik:	Slovenski jezik
Leto izida:	1999
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	UL FDV - Fakulteta za družbene vede
Založnik:	Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
UDK:	659
COBISS:	19328861
ISSN:	0040-3598
Matična publikacija:	Teorija in praksa
Št. ogledov:	657
Št. prenosov:	234
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Neznan jezik
Sekundarne ključne besede:	public relations;qualitative research;quantitative research;planning;evaluation;
URN:	URN:NBN:SI
Vrsta dela (COBISS):	Delo ni kategorizirano
Strani:	str. 564-575
Letnik:	ǂLetn. ǂ36
Zvezek:	ǂšt. ǂ4
Čas izdaje:	jul.-avg. 1999
ID:	1749832