Krizni management v času pandemije covid-19 v podjetju X

diplomsko delo

Maša Kovač (Avtor), Simona Šarotar Žižek (Mentor)

Povzetek

Krizni management je ključen proces obvladovanja in upravljanja s situacijami, ki predstavljajo nenaden, nepredvidljiv in pogosto izjemno zahteven izziv za organizacije, podjetja, institucije ali posameznike. Njegov namen je zagotoviti hitro odzivanje na krizne razmere, obvladovanje njihovih učinkov ter preprečevanje nadaljnjega širjenja škode. V okviru diplomskega dela smo raziskali, kako prepoznati krizne razmere v podjetju ter analizirali zunanje vplive, ki lahko povzročijo krizne situacije. Osredotočili smo se na primer krize pandemije COVID-19 in njenega vpliva na podjetje "x". Še posebej nas je zanimalo, kako se je izbrano podjetje odzvalo na ukrepe družbenega distanciranja, kar nas je pripeljalo do naslednjih ugotovitev o tem ali zavarovalni agenti na daljavo podpišejo več zavarovalniških polic, ter ali so uspeli razširiti svoje poslovanje. Po drugi strani pa kako je delo med pandemijo vplivalo na stroške in prodajo podjetja glede na pred pandemski čas. V okviru diplomske naloge smo izvedli raziskavo, katere rezultati so razkrili več ključnih ugotovitev. Ugotovili smo, da zavarovalni agenti, ki delajo na daljavo, sklenejo več zavarovalniških polic z morebitnimi strankami. To nakazuje na pozitiven vpliv oddaljenega dela na učinkovitost prodajnih dejavnosti. Hkrati smo ugotovili, da podjetje dosega nižje stroške poslovanja, ko zavarovalni agenti delajo na daljavo. To kaže na potencialne prihranke v smislu infrastrukture in drugih operativnih stroškov. Preverili smo tudi hipotezo o tem, ali so zavarovalni agenti zaradi možnosti dela na daljavo povečali število prodajnih razgovorov, kar bi posledično vodilo v več sklenjenih zavarovalniških pogodb, ter da so povečali svojo prodajno mrežo. Naša raziskava je hipotezo potrdila le delno, saj je prišlo do odstopanja pri širjenju v tujino. Spoznali smo, tudi, da je podjetje v letu 2021 doseglo 17,63-odstotno povečanje prodaje v primerjavi z leti pred izbruhom pandemije.

Ključne besede

krizni management;kriza;pandemija;covid-19;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2023
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	M. Kovač
UDK:	005.931.11
COBISS:	168118531
Št. ogledov:	8
Št. prenosov:	0
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Crisis management during the covid-19 pandemic in company X
Sekundarni povzetek:	Crisis management is a crucial process of handling and managing situations that present sudden, unforeseen, and often highly challenging challenges for organizations, businesses, institutions, or individuals. Its purpose is to ensure a swift response to crisis situations, manage their effects, and prevent further spread of damage. In the scope of this thesis, we investigated how to identify crisis situations within a company and analyzed external influences that can lead to crisis scenarios. We focused on the case of the COVID-19 pandemic crisis and its impact on company "x". Specifically, we were interested in how the selected company responded to social distancing measures, which led us to the following findings regarding whether remote insurance agents sign more insurance policies and whether they managed to expand their business. On the other hand, we explored how working during the pandemic affected the company's costs and sales compared to the pre-pandemic period. As part of the thesis, we conducted a study whose results unveiled several key findings. We found that remote-working insurance agents tend to close more insurance policies with potential clients. This points to a positive impact of remote work on the efficiency of sales activities. Simultaneously, we observed that the company achieves lower operational costs when insurance agents work remotely. This indicates potential savings in terms of infrastructure and other operational expenses. We also examined the hypothesis regarding whether remote work has led insurance agents to increase the number of sales discussions, consequently resulting in more finalized insurance contracts and an expanded sales network. Our research partially confirmed the hypothesis, as there was a deviation in terms of international expansion. We also discovered that the company achieved a 17.63% increase in sales in the year 2021 compared to the years prior to the outbreak of the pandemic.
Sekundarne ključne besede:	crisis;crisis management;pandemic;COVID-19;ways of solving crisis in the company.;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	82 str., 7 str. pril.
ID:	19813107