ǂThe ǂmultiple logics of market-based governance
how the sharing economy platform Airbnb governs user conduct
Povzetek
Building upon the rich tradition of research on governmentality, this paper introduces the notion of market-based governance (i.e. the coordinated efforts of companies to align the conduct of its constituents with the institutional norms, values and interests of the company), and presents an empirical investigation of market-based governance in the context of a sharing economy platform, Airbnb. Whereas existing governmentality research has focused on specific discourses or aspects of governance in the marketplace, our aim is to develop broader-spectrum conceptual tools for ‘ordering’ the increasingly multifaceted forms of marked-based governance. We show that Airbnb mobilizes three distinct logics of governance (i.e. the regulatory, competitive and communitarian) which subsume diverse modes of power (i.e. the sovereign, disciplinary and pastoral) that contribute to the cultivation of governable subjects (i.e. the compliant subject, entrepreneurial subject and community member). The theoretical framework developed in this work is applied to critically reflect on emergent forms of market-based governance, the dilemmas of multi-logic governance and the uneven geographies of market-based governance.
Ključne besede
trženje;družbena omrežja;delitvena ekonomija;marketing;social networks;sharing economy;
Podatki
| Jezik: | Angleški jezik |
|---|---|
| Leto izida: | 2023 |
| Tipologija: | 1.01 - Izvirni znanstveni članek |
| Organizacija: | UL EF - Ekonomska fakulteta |
| UDK: | 339.138 |
| COBISS: |
164096515
|
| ISSN: | 1470-5931 |
| Št. ogledov: | 54 |
| Št. prenosov: | 16 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: | Slovenski jezik |
|---|---|
| Sekundarne ključne besede: | trženje;družbena omrežja;delitvena ekonomija; |
| Vrsta dela (COBISS): | Članek v reviji |
| Čas izdaje: | [in press] 2023 |
| DOI: | 10.1177/14705931231202359 |
| ID: | 22918708 |
Priporočena dela:
ǂThe ǂmultiple logics of market-based governance
2023,
how the sharing economy platform Airbnb governs user conduct
ǂThe ǂcultural underpinnings of platformization
2024,
how social movement organizations helped form the category of the sharing economy
Kriza slovenskega založništva
2020,
ni podatka o podnaslovu
Trženjske priložnosti manjših butičnih hotelov na primeru hotela Mitra
2016,
diplomsko delo
Uporaba družbenih omrežij za širjenje prepoznavnosti mladih podjetnikov
2020,
diplomska naloga