Vpliv epidemije covid-19 na trženje kmetijskih proizvodov slovenskih kmetij

diplomsko delo

Eva Jakopin (Avtor), Majda Černič Istenič (Recenzent), Zalika Črepinšek (Recenzent), Andrej Udovč (Mentor)

Povzetek

Cilj in namen diplomske naloge je bil ugotoviti, kako so se spreminjale nakupovalne navade kupcev ter kako so se prilagajali kmetovalci glede trženja kmetijskih proizvodov v času epidemije COVID-19. Potrebna so bila številna prilagajanja. Kmetovalci svoje pridelke prodajajo na več načinov. Med njimi prevladuje prodaja na tržnici, ki pa je bila zaradi ukrepov in omejitev otežena. Kljub temu se je število kupcev na tržnicah povečalo, saj ljudje niso več tako pogosto nakupovali v trgovskih centrih zaradi strahu pred okužbo. S pomočjo ankete in intervjuja smo ugotovili, da presežkov pridelkov ni bilo ali pa so nastajali zelo redko. Zavržene hrane pri sodelujočih ni bilo, saj so višek podarili ali predelali v izdelke z daljšim rokom uporabe. V času epidemije ni prihajalo do problemov pri zagotavljanju delovne sile na kmetijah, ker ga opravljajo pretežno člani družine. Ugotovili smo, da so kupci bolj posegali po lokalno pridelani hrani in da se je število kupcev tudi po epidemiji COVID-19 v veliki meri ohranilo. Med epidemijo so opazili, da je bilo povpraševanje največje po sadju in zelenjavi.

Ključne besede

kmetijstvo;trženje;hrana;proizvodi;epidemija COVID-19;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2024
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UL BF - Biotehniška fakulteta
Založnik:	[E. Jakopin]
UDK:	631.1.027:339.138(043.2)
COBISS:	208720899
Št. ogledov:	51
Št. prenosov:	8
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	ǂThe ǂimpact of the covid-19 epidemic on the marketing of agricultural products of Slovenian farms
Sekundarni povzetek:	The aim and purpose of the thesis was to find out how the buying habits of customers changed, and how farmers adapted to the marketing of agricultural products during the COVID-19 epidemic. Many adjustments were required. Farmers sell their crops in several ways. Among them, sales on the market dominate, which, however, have been made more difficult due to measures and restrictions. Despite this, the number of shoppers at the markets increased, as people did not shop as often in shopping centers due to the fear of infection. With the help of a survey and an interview, we found out that there were no or very few surplus crops. There was no wasted food among the participants, as the leftovers were donated or processed into products with a longer shelf life. During the epidemic, there were no problems with providing labor on farms, because it is mainly performed by family members. We found that customers were more interested in locally produced food and that the number of customers was largely maintained even after the COVID-19 epidemic. During the epidemic, it was observed that the demand was highest for fruits and vegetables.
Sekundarne ključne besede:	agriculture;marketing;food;products;the COVID-19 epidemic;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Študijski program:	0
Komentar na gradivo:	Univ. v Ljubljani, Biotehniška fak., Oddelek za agronomijo
Strani:	1 spletni vir (1 datoteka PDF (IX, 31 str., [6] str. pril.))
ID:	25114626