Razvoj marketinga medicinsko terapevtskih pripomočkov v podjetju Španovina d.o.o.

diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov

Matic Ovsenek (Avtor), Polona Šprajc (Mentor)

Povzetek

Dandanes je za podjetja prvotnega pomena prisotnost na trgu, na katerem z različnimi idejami in aktivnostmi poizkušajo pridobiti čim večji marketinški delež. Podjetja morajo najprej preučiti trg, spoznati navade potrošnikov in posledično določiti ciljno skupino, kateri bodo ponujali izdelek. Izbrati morajo tudi načine marketinškega komuniciranja, preko katerih bodo seznanjala potrošnike o izdelkih, obveščala o akcijskih cenah in prodajala izdelke. Ves opisani proces spada pod pojem marketing, katerega glavni cilj ni prodaja izdelkov temveč izdelek že pred prodajo narediti zanimiv in se bo prodajal »sam«. Rdeča nit diplomske naloge je opis marketinga, podrobno bomo spoznali marketinško komuniciranje in neposredno prodajo. Vso teorijo bomo v zaključnem delu preverili v praksi in si pogledali primer marketinga medicinsko-terapevtskih pripomočkov podjetja Španovina d.o.o. Na temo neposredne prodaje v državi Sloveniji bomo opravili raziskavo in podrobno analizirali dobljene rezultate.

Ključne besede

marketing;marketinško komuniciranje;neposredna prodaja;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2013
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FOV - Fakulteta za organizacijske vede
Založnik:	[M. Ovsenek]
UDK:	339.138
COBISS:	7228691
Št. ogledov:	1806
Št. prenosov:	119
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	DEVELOPMENT OF MARKETING MEDICAL-THERAPEUTIC DEVICES IN COMPANY ŠPANOVINA D.O.O.
Sekundarni povzetek:	Nowadays, the most important thing for every company is its presence at the market, in which they are trying to reach market share, as large as possible, by using different ideas and providing different actions. At first, the firm has to research the market, to learn about customers habits and to determinate the target group, and, by that, to decide to whom they are going to offer their product. They also have to choose the ways of marketing communication, through which they will inform the customers about the products, sale prices and through which they are going to sell products. The whole described process belongs to the concept of marketing, whose main goal is not sale of the product. The main objective of this thesis is the description of marketing. We are going to learn about marketing communication and direct sale in details. In the last part, the whole theory will be concluded with an example from practice of marketing of the medical-therapeutic aids in Spanovina L.L.C. On the subject of direct sale in the republic of Slovenia, we will make a research and a detailed analysis of the results.
Sekundarne ključne besede:	marketing;marketing communication;direct sale;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Fak. za organizacijske vede
Strani:	41 f.
ID:	8727405