magistrsko delo
Rudolf Radikovič (Avtor), Karin Širec (Mentor)

Povzetek

Doseganje konkurenčne prednosti in ohranitev le-te je cilj večine podjetij. Kako je možno to stanje doseči, zaščititi in ohraniti je glavna tematika naše magistrske naloge, kjer bomo skušali poiskati odgovor na sledeče vprašanje: »Ali so (oz. želijo) slovenske gazele dosegle stanje trajnostne konkurenčne prednosti in/ali ščitijo svoje konkurenčne prednosti z ustreznimi izolacijskimi mehanizmi?« Podjetje lahko na različne načine doseže stanje konkurenčne prednosti, saj obstajajo številni proizvodni viri, ki le-to omogočajo. Za doseganje trajnostne konkurenčne prednosti pa morajo ti resursi izpolniti posebne kriterije – tu pa se njihovo število bistveno skrči. Imeti redek proizvodni vir v lasti pa tudi ni vse, le-tega je potrebno primerno zaščititi z izolacijskimi (zaščitnimi) mehanizmi, ki onemogočajo posnemanje s strani konkurence. V tej magistrski nalogi bomo pokrili omenjene tematske sklope. Najprej bomo predstavili teorijo proizvodnih virov, nato trajnostno konkurenčno prednost in za konec izolacijske mehanizme, s katerimi je moč konkurenčno prednost zaščititi. Za našo raziskavo smo izbrali slovenska hitro rastoča podjetja (Gazele 2013), saj veljajo za zelo uspešna podjetja z velikim potencialom razvoja in rasti v prihodnosti. Prej omenjene tematske sklope bomo obdelali tako v teoretičnem, kot tudi aplikativnem delu. V današnjem hitro spreminjajočem se in dinamičnem okolju je doseganje konkurenčne prednosti in ohranitev le-te vedno težja stvar, zato menimo, da je tematika aktualna in bo v prihodnje še pridobilo na pomenu.

Ključne besede

podjetje;rast podjetja;gazele;konkurenčna prednost;proizvodni viri;človeški viri;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.09 - Magistrsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: [R. Radikovič]
UDK: 005.412
COBISS: 11718428 Povezava se bo odprla v novem oknu
Št. ogledov: 1837
Št. prenosov: 431
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Achieving sustainable competitive advantage and protecting it through the help of isolating mechanisms on a case of Slovenian gazelles
Sekundarni povzetek: Achieving and sustaining competitive advantage is the most common goal of firms. The main theme of the master’s thesis is how to achieve, protect and sustain competitive advantage. The main question we would like to find an answer is: “Have Slovenian gazelles already achieved (or do they intend to do so) sustainable competitive advantage and are they protecting it through the help of isolating mechanisms?” There are various ways for a firm to achieve competitive advantages, because there are many resources allowing this. However, if a company wants to achieve sustainable competitive advantage, its resources have to meet some special criteria and there are just a few, which meets this criteria. Owning a rare resource does not mean that a company has a competitive advantage, because they have to protect it through isolating mechanisms, which prevents imitating from competitors. In the master’s thesis we will cover all the themes mentioned above. First we are going to describe the resource-based view theory, then we proceed to sustainable competitive advantage and lastly isolating mechanisms, with which it is possible to protect the competitive advantage of a company. We picked the Slovenian fast growing companies (gazelles 2013) for our research, because they are highly successful and have the potential for further development and growth in the future. The themes mentioned above will be covered in the theoretical background and empirical section. Achieving and sustaining competitive advantage is in today’s fast changing and dynamic environment difficult, so we consider this topic as relevant and its importance will grow even more in the future.
Sekundarne ključne besede: fast growing companies;gazelles;resource-based view theory;resources;competitive advantage;sustainable competitive advantage;isolating mechanisms;human resources;core competencies;tangible resources;intangible resources;causal ambiguities;tacit knowledge;
URN: URN:SI:UM:
Vrsta dela (COBISS): Magistrsko delo/naloga
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: 100 str., 4 str. pril.
ID: 8728017