diplomsko delo
Povzetek
V diplomski nalogi smo analizirali besedila televizijskih soočenj s predsedniških volitev 2012. Na volitvah 2012 so se predstavili trije kandidati za predsednika države: Borut Pahor, dr. Danilo Türk ter dr. Milan Zver. Kljub različnim političnim nazorom in programom je vsem trem politikom skupno to, da želijo ohraniti oziroma pridobiti zaupanje volivcev. To počnejo na različne načine, nekateri z vplivanjem na čustva, drugi z držo in osebnostjo - vse to pa se odraža v njihovem načinu sporočanja, rabi jezika. V političnih kampanjah se politiki oglašujejo na različne načine, eden izmed njih je tudi soočanje mnenj v javnosti oziroma televizijsko soočenje. V analizi smo zajeli besedila, ki so jih kandidati tvorili na televizijskih soočenjih komercialne televizije POP TV. Tovrstna besedila štejemo med politična oglaševalska besedila. V diplomski nalogi smo se osredotočili na javna in spontano tvorjena besedila politikov. Gradivo, ki smo ga v analizi uporabili, smo pridobili s transkribiranjem omenjenih soočenj. Preko analize smo prišli do zaključka, da je vsak kandidat uporabljal določeno prepričevalno strategijo; Pahor je vplival predvsem s čustvi, Zver je poskušal omajati zaupanje volivcev v protikandidate, Türk pa je skušal volivce prepričati s svojo držo, osebnostjo in podobo. Poleg tega smo z analizo dokazali, da politiki ne upoštevajo sporočevalnih načel, kršijo predvsem sodelovalno načelo ter vljudnostno načelo. Do kršitev sodelovalnega načela in njegovih maksim pride takrat, ko se kandidati želijo izogniti neugodnemu vprašanju, maksime vljudnostnega načela kandidati kršijo s pretirano samohvalo in grajo protikandidatov. Ugotovili smo, da se v besedilih pojavljajo skladenjske strukture, tipične za spontana besedila (vračanja, napačni začetki, mašila) ter da so politična besedila, kljub spontanosti, kohezivno in koherentno dobro povezana.
Ključne besede
diplomska dela;politični jezik;televizijska soočenja;besedilo;kohezivnost;koherentnost;politično oglaševanje;
Podatki
Jezik: |
Slovenski jezik |
Leto izida: |
2014 |
Tipologija: |
2.11 - Diplomsko delo |
Organizacija: |
UM FF - Filozofska fakulteta |
Založnik: |
[P. Završnik] |
UDK: |
811.163.6(043.2) |
COBISS: |
20308232
|
Št. ogledov: |
1228 |
Št. prenosov: |
139 |
Ocena: |
0 (0 glasov) |
Metapodatki: |
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Ostali podatki
Sekundarni jezik: |
Angleški jezik |
Sekundarni naslov: |
Textual-syntactic characteristics of texts from television confrontations of the election 2012 |
Sekundarni povzetek: |
In the thesis we analysed the texts from television confrontations on the elections of 2012. There were three candidates running for President: Borut Pahor, Danilo Türk, Ph.D, and Milan Zver, Ph.D. Despite the differences in political views and platforms they all aim to gain and keep the trust of their voters. Some politicians try to convince voters by influencing their emotions, others with pose and personality - all of which is reflected in their communication and use of language. Throughout political campaigns politicians advertise themselves in different ways; one of them is also confronting their views in public or in television confrontation. In the analysis we included texts formed by the candidates on television confrontations. The confrontations were broadcast on POP TV. Such texts are considered as political advertising texts. In the thesis we focused on public and spontaneously formed texts. The texts, which were used in the analysis, were obtained through a transcription of above mentioned confrontations. Through analysis we came to a conclusion that each candidate used certain persuasive strategies; Pahor tried to persuade the voters by affecting their emotions, Zver's strategy was to diminish the confidence of voters in the opponents, Türk persuaded mostly with his attitude, personality and political image. The analysis proved that most politicians do not take into account the communicative principles, that all texts include syntactic structures typical of spontaneous texts, and that the political texts are despite their spontaneity cohesive and coherent. |
Sekundarne ključne besede: |
television confrontation;political language;persuasive strategies;text;cohesion;coherence.; |
URN: |
URN:SI:UM: |
Vrsta dela (COBISS): |
Diplomsko delo |
Komentar na gradivo: |
Univ. v Mariboru, Filozofska fak., Oddelek za slovanske jezike in književnosti |
Strani: |
188 str. |
ID: |
8728641 |