Kreativno oblikovanje inovacijskih idej pri razvoju novega izdelka

diplomsko delo

Uroš Koren (Avtor), Marjan Leber (Mentor), Iztok Palčič (Komentor)

Povzetek

Inoviranje ter razvoj novih izdelkov je v modernem času postalo vsakdanje. Glavna prednost podjetij ni več njihova velikost, kapital ali delovna sila, vendar njihova sposobnost po hitrem odzivanju na spremembe ter zmožnostjo inoviranja. Podjetja si ne morejo več privoščiti čakati na nove inovacije, ne morejo več čakati na nepričakovano konkurenco, na spremembo trga, obnašanja potrošnikov, na nove načine organiziranja. Ampak si morajo podjetja sama prizadevati za nove inovacije, za nove produkte, načine organiziranja, ter morajo tudi vnaprej predvidevati spremembe obnašanja potrošnikov ter sprememb na trgu. Marketinške raziskave podjetij težko natančno napovejo kako se bo trg obnašal v prihodnosti. Zato pa vedno več podjetij vlaga vedno večje vsote denarja v raziskave in razvoj, kar pa prinaša veliko boljši ter celovit pogled na nove inovacije. Tak razvoj po navadi deluje v multidisciplinarnih timih, ki sledijo proces razumevanja potrošnikov, zaposlenih in dobaviteljev, saj so vsi povezani v skupnem kontekstu, kjer so-ustvarjajo rešitve skupaj s strokovnjaki, da bi bolje razumeli njihove potrebe. Takšna ekipa bo na koncu ustvarila nove rešitve, ki se nagibajo k inovativnosti in so lahko tudi precej nepričakovane.

Ključne besede

razvoj novega izdelka;izdelek;razvoj;podjetje;znanje;inovativnost;ideje;kreativno razmišljanje;ustvarjalnost;diplomske naloge;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2014
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FS - Fakulteta za strojništvo
Založnik:	[U. Koren]
UDK:	658.512.2(043.2)
COBISS:	18140438
Št. ogledov:	1182
Št. prenosov:	137
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Creative designing of innovative ideas in new product development
Sekundarni povzetek:	Innovation and new product development has become ordinarily in modern times. The main advantage of companies is no longer their size, capital or labor force, but their ability for quick response to changes and ability to innovate. Companies can no longer afford to wait for new innovation, can no longer wait for unexpected competition, for change in the market, consumer to change, new ways of organizing. But companies must strive themselves for new innovations, new products, ways of organizing and must also anticipate changes in consumer behavior and market changes. Marketing research done by companies are difficult to accurately predict how the market will behave in the future. That’s why more and more companies invest more and more amount of money into research and development, which brings much better and comprehensive look at the innovation. Such research usually works in multidisciplinary teams that follow a process of understanding consumers, employees and suppliers as they are linked in their own context in which they co-create solutions with experts to better understand their needs. This team will end up generating new solutions that tend to be innovative and can also be quite unexpected.
Sekundarne ključne besede:	new product development;product;development;company;knowledge;innovation;ideas;creative thinking;creativity;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Fak. za strojništvo
Strani:	IX, 56 f.
ID:	8730091