Prenova vizualne komponente embalaže

diplomski projekt

Sašo Korošec (Avtor), Damijan Mumel (Mentor)

Povzetek

Namen embalaža je v preteklosti bil le shranjevanje, varovanje ter transport izdelkov, medtem ko embalaža v današnjem času predstavlja še mnogo več. Čeprav se ljudje srečujemo vsakodnevno z embalažo, vemo o njeni sestavi, proizvodnem postopku in vplivu na okolje, ki jih povzroča zelo malo. Danes ima embalaža poleg varovanja, shranjevanja, transporta in drugih funkcij, ki jih opravlja še zelo pomembno prodajno funkcijo, s katero mora kupca prepričati o nakupu izdelka. Embalaža pa je tudi tista, ki pomaga razlikovati izdelek na prodajni polici, s tem pa omogoči proizvajalcu izdelka konkurenčno prednosti na trgu. Podjetja se za prenovo in spremembe embalaže ne odločajo prav pogosto, saj prenova zahteva precejšnje stroške. V diplomskem seminarju sem predstavil, zakaj se je podjetje Konus Konex d.o.o. odločilo za spremembo embalaže svojih izdelkov in potek spreminjanja embalaže od same zasnove pa do končnega rezultata. Da bi preveril doseganje ciljev prenove embalaže - ohranjanje obstoječih kupcev, pritegnitev novih, povečanje prodaje, zmanjševanje stroškov, sem v ta namen izvedel raziskavo o prenovi embalaže podjetja Konus Konex d.o.o. in sicer za izdelka čistilna krpa ter čistilna goba.

Ključne besede

embalaža;vizualna podoba;prenova;konkurenčnost;blagovne znamke;prepoznavnost;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2015
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	[S. Korošec]
UDK:	658.626
COBISS:	12103452
Št. ogledov:	842
Št. prenosov:	115
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Package visual component redesign
Sekundarni povzetek:	Originally, the purpose of the package was connected to the storage, protection and transport of products. However, nowadays the package is so much more. As customers, we are exposed to the concept of package on daily basis, but we know very little of its composition, production procedure and its impact on the environment. Beside its basic functions, such as protection, storage and transport, the modern package also has the very important sale function. It has to persuade the customer into buying the product. The package also has the task of making the product stand out, so the customer can distinguish it from other products. This gives the product and its producer advantages on the market. Companies seldom change or update the package of their products, because such actions are very expensive. In my seminar, I will demonstrate and explain why the company Konus Konex d.o.o. has decided to change the package of their products. I will also present the process of changing the package from designing the concept to the final product. The goal of any change or update of the package is to keep the existing customers, obtain new ones, to increase sale and to reduce costs, so I performed a research on the modernization of the package in the Konus Konex d.o.o. company for two products; wiping cloth and sponge.
Sekundarne ključne besede:	Package;modernization.;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Delo diplomskega seminarja/zaključno seminarsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	III, 59 str., 11 str. pril.
ID:	8776777