Ključni dejavniki uspešnega razvoja mobilnih aplikacij

magistrsko delo

Danijel Kociper (Avtor), Simona Sternad (Mentor)

Povzetek

Hiter razvoj mobilne tehnologije, mobilnih omrežij in njenih storitev je prispeval k hitremu razvoju mobilnega poslovanja, ki je trenutno najhitreje rastoči način poslovanja, kateri vključuje izjemen napredek pri razvoju mobilnih omrežij in tehnologij mobilnih naprav, kot so pametni telefoni, tablice itd. Vse to se odraža pri izjemni prodaji mobilnih naprav, ki narašča vsako leto in s tem vse bolj utrjuje svojo vlogo primarnega načina poslovanja v današnjem času. Mobilno poslovanje je v mnogih pogledih bolj uporabno od elektronskega poslovanja, saj sta njeni odločilni prednosti mobilnost naprav in nenehna povezanost preko spleta kadarkoli in kjerkoli se nahajamo. Vse od leta 2007, ko so se začeli uveljavljati in razvijati pametni telefoni, je sledil sočasno izjemen razvoj mobilnih aplikacij, ki vsako leto dosega fenomenalno rast na globalnem tržišču. Danes je uporabnikom na voljo več milijonov mobilnih aplikacij preko različnih spletnih trgovin in njihovo število nenehno raste. Razvijalci in podjetja, ki razvijajo in tržijo svoje mobilne aplikacije preko spletnih trgovin, se celo srečujejo z vse večjimi izzivi. Konkurenca postaja vsako leto vse bolj ostra, večina mobilnih aplikacij uporabniki nikoli ne prenesejo ali uporabijo, le majhen delež razvitih aplikacij je uspešnih, tako v številu prenosov, v njihovi dolgoročni uporabi s strani uporabnikov, v uspešnem trženju in donosnosti. Ugotovili smo, da je mobilno poslovanje postala prevladujoča oblika poslovanja na svetu, zaradi izjemnih prednosti, kot so nenehno opravljanje storitev preko spleta, iskanje in določanje lokacije itd. Razvoj aplikacij za operacijske sisteme se razlikuje, kot se tudi razlikuje način trženja preko različnih spletnih trgovin. Ključni dejavniki uspešnega razvoja mobilnih aplikacij so uporabnost, enostavnost in privlačnost aplikacij. Pomembno je, da aplikacije razvijemo za končne uporabnike, pri tem preučimo njihovo vedenje, potrebe, zahteve in želje ter na tej osnovi razvijemo aplikacije, ki jih bodo pritegnile. Aplikacije bi naj nudile unikatno vrednost, v smislu udobnosti, zabave in koristnosti za uporabnike.

Ključne besede

mobilno poslovanje;mobilna tehnologija;mobilne aplikacije;mobilni operacijski sistemi;mobilna omrežja;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2015
Tipologija:	2.09 - Magistrsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	[D. Kociper]
UDK:	004.9
COBISS:	12189980
Št. ogledov:	1345
Št. prenosov:	197
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Key factors for succesfull development of mobile applications
Sekundarni povzetek:	Fast development of mobile technology, mobile networks and their services has contributed to fast development of mobile business, which is currently the fastest growing way of doing business, that includes phenomenal progress in development of mobile networks and technologies of mobile devices, such as are Smart phones, Tablets etc. All of that it is reflected by exceptional sales of mobile devices, which are growing every year and with increasing sales their role is becoming strengthened as primary way of doing business in present time. The mobile business is in many points of view more usefull than electronic business, because of two main critical advantages, which are mobility of devices and constantly on-line connection with Internet whenever and whereever we are to be situated. Since 2007, when Smart phones have started to emerge and grow, it has followed simultaneously exceptional development of mobile applications, which is achieving every year phenomenal growth at global market. Today different Apps stores are offering millions of mobile applications for users and their numbers are still growing. Developers and companies, who are developing and marketing their mobile applications, are meeting with even more greater chalenges. The competition is becoming every year keen, most of mobile applications users never download or use, only a small percentage of applications are succesfull by numbers of download, their long-term usage by users, succesful marketing and their profitability. We have discovered, that mobile business has become predominating way of doing business in the world, because of exceptional advantages, such as constantly performing services on-line, finding and positioning location, etc. Development of applications for each operating systems is different, such as there is different way of marketing over several App stores. Key factors for succesfull development of mobile applications are usefullness, simplicity and attractiveness of applications. It is very important that we develop mobile applications for the end users, by examining closely their behavior, needs, requests, desires and that on these basis we develop mobile applications, which will attract users. Apps should offer unique value in sense of convenience, entertainment and usefulness for users.
Sekundarne ključne besede:	Mobile business;mobile networks;mobile technologies;mobile operating systems;mobile applications.;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Magistrsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	V f., 75 str.
ID:	9062956