Okoljski vidik receptivne turistične agencije

diplomsko delo univerzitetnega študija Organizacija dela

Sašo Zver (Avtor), Marjan Senegačnik (Mentor)

Povzetek

V tej diplomski nalogi se bomo posvetili okolju in turizmu. Ti dve besedi vzbujata pri človeku pozitivne občutke, zato se nam zdi pomembno bolj podrobno raziskati skupne točke med njima. Izpostavili bomo predvsem negativne učinke turizma na okolje, oziroma ugotavljali zakaj do teh pride in na kakšen način lahko ta vpliv zmanjšamo. Po drugi, pozitivni strani je prav želja ljudi po potovanju, raziskovanju in spoznavanju novih krajev in kultur vplivala na izpostavljanje pomembnosti okoljevarstvene tematike na globalni ravni. S pojavom interneta in še hitrejšim širjenjem informacij se je kaj hitro na turistično privlačen zemljevid s svojo naravno in kulturno dediščino uvrstila tudi Slovenija. Z rastjo števila turistov so pri nas zrasle receptivne turistične agencije, ki ponujajo svoje storitve tujim gostom. Takšen tip turistične agencije je tudi Slovenia Explorer, ki se z organizacijo izletov po Sloveniji ukvarja že več let in je zato primerna organizacija za raziskavo različnih vplivov, ki jih ima na okolje in trg. V diplomski nalogi se bomo ukvarjali z okoljevarstvenimi problemi, ki nastanejo pri samem delovanju receptivne turistične agencije in podali konkretne rešitve ter ukrepe na ključnih področjih, ki zadevajo tak tip turistične agencije in kjer ima le-ta še veliko neizkoriščenega potenciala, ki bi ugodno vplival na okolje in njeno poslovanje. S hitro rastjo v relativno kratkem času postaja krog in domet agencije, ki širi zavest o pomembnosti varovanja okolja, vedno večji. To (ne)zavedanje deležnikov v turistični panogi receptivne agencije premalo izkoristijo. Rešitev za to bi bila trajnostno zelena (poslovna) politika organizacije. Naslednji problem, ki je tudi povezan s prejšnjim, je, da ta tip agencije daje premajhen pomen okoljskim znakom pri svoji promociji in prodaji storitev. Dolgoročno rešitev vidimo v pridobitvi EKO–certifikata, sodelovanjem z raznimi vladnimi in nevladnimi okoljevarstvenimi organizacijami in vključitvijo v zeleno shemo Slovenskega turizma. V diplomski nalogi bomo poizkusili zaobjeti celotno okoljsko sliko receptivne turistične agencije in podali veliko manjših in večjih ukrepov, prilagoditev in rešitev okoljevarstvenih problemov s katerimi se agencija srečuje na več področjih, da bi s tem ustvarili okvir, ki bo usmerjen v trajni razvoj, organsko rast agencije, k ustvarjanju široke blaginje prebivalstva, ohranitev in zaščito flore in favne, kulture in narave, ki sloni na zeleni steni.

Ključne besede

okolje;turizem;okoljevarstvo;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2016
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FOV - Fakulteta za organizacijske vede
Založnik:	[S. Zver]
UDK:	502
COBISS:	7813651
Št. ogledov:	1027
Št. prenosov:	89
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	The environmental aspect of an incoming tourist agency
Sekundarni povzetek:	The focus of this diploma is environment and tourism. These two words evoke positive emotions in people. That is why we deem important to research the correlating points between the two. We are going to point out the negative effects that tourism can have on the environment and establish why they occur and how these effects can be lessened. On the other, positive side, people's desire for travel, exploration and familiarizing with new places and cultures has influenced the exposure of importance of environmental issues globally. The occurrence of the internet and the enhanced speed of information flow have placed Slovenia with its natural and cultural heritage onto the map of tourism attractions. Growth of the number of tourists has contributed to the emergence of incoming tourist agencies in Slovenia which offer their services to foreign customers. Such an agency is also Slovenia Explorer which has been organising trips around Slovenia for several years and thus a suitable organisation for a research of the various influences that it has on the environment and the market. In this diploma we will deal with environmental issues that arise with the operations of the incoming tourist agency and offer concrete solutions and measures for key areas that concern such a type of tourist agency and where it has a lot of unused potential that could have positive effects on both its environment and its operating activities. Fast growth in a relatively short period of time is expanding the area and range of the agency and its capacity to spread awareness on the importance of environmental protection. This (non)-awareness of participants in the tourism industry is not adequately utilised by the agencies. A solution for this would be a sustainable green (business) politics of the organisation. The next issue, which is also connected to the previous one, is that this type of agency does not give enough recognition to the environmental labels in their marketing and selling their services. We see a long-term solution in acquiring an eco-certificate, cooperation with different governmental and non-governmental environment organisations and integration into the Green tourism scheme of Slovenian tourism. In this diploma we will aim to cover the entire environmental picture of an incoming tourist agency and offer a lot of smaller and larger measures, adjustments and solutions to environmental issues which an agency encounters in multiple fields in order to create a frame that will be directed towards a sustainable and organic growth of the agency, creation of a wider public welfare, conservation and protection of flora and fauna, culture and nature, all placed against a green wall.
Sekundarne ključne besede:	Enviroment;Tourism;Incoming tourist agency;Ecology;Suggestions for solutions;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo
Komentar na gradivo:	Univ. v Mariboru, Fak. za organizacijske vede
Strani:	57 str.
ID:	9169991