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Št. zadetkov: 5
Segmentation of collaborative consumption consumers
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: trženje;potrošnja;vedenje potrošnikov;marketing;consumption;consumer behaviour;
The aim of this study is to show how consumers' pursuit of social identity drives collaborative consumption. A survey conducted among active participants in various forms of collaborative consumption found four types of users with clearly distinguishable characteristics: Social Followers, Distrustfu ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Revisiting antecedents to collaborative consumptionin the context of dual role consumers
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: produkcija;potrošnja;vedenje potrošnikov;production;consumption;consumer behaviour;
The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual-role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi-theoretical perspective, we propose a conc ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
From greenwashing to green B2B marketing
Anastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
Pregledni znanstveni članek
Oznake: podjetje;zeleno trženje;social responsibility;
This paper addresses the emergence of greenwashing and examines its implications for the development of green marketing strategies. It starts from the premise that companies face vigilant environmental activism when developing B2B marketing strategies, focusing on identifying discrepancies between i ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspective
Gregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Makovec Brenčič
Izvirni znanstveni članek
Oznake: podjetje;trženje;interesne skupine;enterprises;meketing;stakeholders;
Despite extensive corporate social responsibility (CSR) literature most of research has examined corporate performance as its only outcome. We aim to fill this gap by assessing companies’ perceptions of their CSR activities’ benefits for society and specific stakeholders. We discuss societal trends ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Adoption of collaborative consumption as sustainable social innovation
Agnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: srednja in vzhodna Evropa;potrošniška družba;inovacije;Central and Eastern Europe;consumer society;innovations;
This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process an ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 5
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