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Web Rhetoric: Intentionality and textuality on the web pages of insurance and reinsurance companies
Artificial Intelligence Laboratory , Alexandros-Andreas Kyrtsis , Center of Excellence Cognitive Interaction Technology (CITEC) , Artificial Intelligence Laboratory
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Oznake: computer science;internet, world wide web;business
Textual agency in organizations originates form the intention to frame minds and stimulate emotions in order to drive the recipients of signals to certain modes of thought and action. This aspect discussed by the organizational theorist François Cooren, implies intraorganizational rhetoric. However, ...
Leto: 2012 Vir: videolectures.net
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