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ǂThe ǂmotives and benefits of using customer experience led differentiators in the re-launching of a failed product
Anil Pillai, Babu P. George
Izvirni znanstveni članek
Oznake: customer experience;product re-launch;business to business;qualitative research;marketing;India;
#The #motives and benefits of using customer experience led differentiators in the re-launching of a failed product
Leto: 2015 Vir: Gea College - Fakulteta za podjetništvo (GEA College - FP)
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