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Št. zadetkov: 4
Systematic review of international marketing capabilities in dynamic capabilities view - calibrating research on international dynamic marketing capabilities
Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
Pregledni znanstveni članek
Oznake: mednarodna trgovina;trženje;pregled literature;international trade;marketing;literature review;
Purpose: This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this pa ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
International dynamic marketing capabilities
Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
Pregledni znanstveni članek
Oznake: mednarodna trgovina;trženje;pregled literature;international trade;marketing;literature review;
Purpose - In this paper, the authors aim to introduce international dynamic marketing capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic marketing capabilities (DMCs) and international marketing capabilities (IMCs) and provide a novel conceptualization of the conce ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
ǂThe ǂgap between buyers and sellers and its influence on conflict within international distribution channels
Gregor Pfajfar, Maja Makovec Brenčič, Aviv Shoham
Doktorska disertacija
Oznake: marketing;international marketing;sales;market;products;distribution;internationalization;exports;conflicts;cross-cultural activities;problem solving;
The gap between buyers and sellers and its influence on conflict within international distribution channels
Leto: 2012 Vir: Ekonomska fakulteta (UL EF)
Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspective
Gregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Makovec Brenčič
Izvirni znanstveni članek
Oznake: podjetje;trženje;interesne skupine;enterprises;meketing;stakeholders;
Despite extensive corporate social responsibility (CSR) literature most of research has examined corporate performance as its only outcome. We aim to fill this gap by assessing companies’ perceptions of their CSR activities’ benefits for society and specific stakeholders. We discuss societal trends ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 4
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