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Oznake: srednja in vzhodna Evropa;potrošniška družba;inovacije;Central and Eastern Europe;consumer society;innovations;
This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process an ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
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