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Web application for monitoring the effectiveness of promotions
Borislav Stojkovski, Martin Možina
Diplomsko delo
Oznake: dashboard;difference in differences;DID;A/B testing;promotion evaluation;computer science;computer and information science;diploma;
The aim of this thesis is to develop an interactive web application that allows analysis and evaluation of a promotion. Promotion is a type of marketing activity where customers are informed that they can get certain products at a discounted price. The application should provide insights about the o ...
Leto: 2021 Vir: Fakulteta za računalništvo in informatiko (UL FRI)
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