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Št. zadetkov: 2
An extended pre-testing protocol in the lead-up to field studies
Anna K. Zinn, Danyelle Greene, Csilla Demeter, Sara Dolnicar
Izvirni znanstveni članek
Oznake:
To establish whether interventions ultimately change behavior, they are best tested in the field. However, there is no clear consensus on how to pre-select such interventions. To address this, we propose an extended pre-testing protocol in the lead-up to field studies. This extended protocol combine ...
Leto: 2025 Vir: Fakulteta za turistične študije - Turistica (UP FTŠ Turistica)
“Hi, I’m Terri towel. Please reuse me.”
Danyelle Greene, Anna Kristina Zinn, Csilla Demeter, Sara Dolnicar
Izvirni znanstveni članek
Oznake: field experiment;pro-environmental behavior;towel reuse;anthropomorphism;norms;perceived effort;
We leverage anthropomorphism—attributing human-like characteristics (e.g., speech and emotions) to non-human objects (i.e., towels)—to communicate appeals from various theoretical perspectives to prompt hotel guests to reuse their towels. In survey experiments, we directly compare interventions base ...
Leto: 2026 Vir: Fakulteta za turistične študije - Turistica (UP FTŠ Turistica)
Št. zadetkov: 2
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