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Št. zadetkov: 2
Digital marketing strategies to meet digital consumers’ behavior in the new era
Dario Natale Palmucci, Christian Di Prima, Vittoria Magrelli
Izvirni znanstveni članek
Oznake: trženje;elektronsko trženje;vedenje potrošnikov;marketing;electronic marketing;consumer behaviour;
This paper examines how digital marketing is being reshaped by five interrelated tensions: balancing data privacy and personalization; navigating global–local dynamics (including cultural sensitivities and country-of-origin effects); integrating artificial intelligence without losing human connectio ...
Leto: 2025 Vir: Ekonomska fakulteta (UL EF)
Impact analysis of the digital entrepreneurial ecosystem to improve the tourism industry and social sustainability
Fahimeh Khatami, Alberto Ferraris, Dario Natale Palmucci, Marina Dabić
Izvirni znanstveni članek
Oznake: podjetništvo;turizem;trajnostni razvoj;Evropa;entrepreneurship;tourism;sustainable development;Europe;
Digitalisation is a key enabler of sustainable tourism in an industry that has recently been transformed by new sustainable innovations and digital solutions. In this study, we analysed the effects of the digital entrepreneurial ecosystem (DEE) on the tourism industry and social sustainability of 27 ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 2
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