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Customer satisfaction and acceptance of relationship marketing concept
Dragan Ćoćkalo, Dejan P. Đorđević, Zvonko Sajfert
Izvirni znanstveni članek
Oznake: Srbija;podjetja;management;marketing;kvaliteta;poslovna odličnost;zagotavljanje kvalitete;tržni odnosi;kupci;zadovoljstvo;
Satisfying customers and other groups of interest is the key output of relationship marketing. This paper presents the parts of the research that had been carried out by the first quarter of 2008 which included 84 quality management (QM) certified companies and 37 experts from Republic of Serbia. Th ...
Leto: 2011 Vir: Fakulteta za organizacijske vede (UM FOV)
Certain aspects of providing customer satisfaction
Dejan P. Đorđević, Dragan Ćoćkalo, Zvonko Sajfert, Milan Nikolić
Izvirni znanstveni članek
Oznake: QMS;TQM;relationship marketing;customers;satisfaction;cybernetic model;
Certain aspects of providing customer satisfaction
Leto: 2011 Vir: Repozitorij Univerze na Primorskem (RUP)
Št. zadetkov: 2
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