Iskalni niz:
išči po
išči po
išči po
išči po
Vrsta gradiva:
Jezik:
Št. zadetkov: 1
Uncovering European consumers’ perceptions of Chinese automotive brands
Greti Gruden, Ebru Uzunoğlu, Greti Gruden, Ebru Uzunoğlu
Magistrsko delo
Oznake: Chinese automotive brands;brand image;brand perception;consumer perception;
The global automotive industry has faced significant transformations in the recent period. Amongst others, a critical shift, specifically in Europe, is the fact that Chinese automotive brands are increasingly gaining international recognition, putting an additional challenge on the European automak ...
Leto: 2025 Vir: Fakulteta za družbene vede (UL FDV)
Št. zadetkov: 1
Ključne besede:
Leto izdaje:
Avtorji:
Repozitorij:
Tipologija:
Jezik: