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Generation Z travel values in the luxury tourism industry
Ema Barišić, Mitja Gorenak
Diplomsko delo
Oznake: Generation Z;luxury tourism;new luxury;values;
Generation Z is becoming more active in today’s time. Its values are important to investigate as they will be the primary target in the market. In this thesis, we aimed to investigate Generation Z's values in the specific sector of luxury tourism and explore how they would engage with it. To begin, ...
Leto: 2024 Vir: Fakulteta za turizem (UM FT)
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