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Št. zadetkov: 2
Exploring consumer reactions to the recession in Slovenia and Bosnia and Herzegovina
Tomaž Kolar, Vesna Žabkar, Nenad Brkić, Ismir Omeragić
Izvirni znanstveni članek
Oznake: recession;consumers;attitudes;values;Slovenia;Bosnia and Herzegovina;
In order to analyze the impact of the current economic crisis on consumers of FMCG products in the Balkan region this paper investigates changes and trends in consumer values and attitudes between years 2007 and 2009 in Slovenia and Bosnia and Herzegovina. A comparison of value ranks and factor scor ...
Leto: 2012 Vir: Repozitorij Univerze na Primorskem (RUP)
How moment-to-moment EEG measures enhance ad effectiveness evaluation
Tomaž Kolar, Zenel Batagelj, Ismir Omeragić, Melika Husić-Mehmedović
Izvirni znanstveni članek
Oznake: trženje;blagovne znamke;vedenje potrošnikov;marketing;brands;consumer behaviour;
Existing literature compares neuromarketing and traditional methods, making the questionable assumption that these are monolithic measurement alternatives all serving the same, predictive purpose. This study examines and empirically challenges this notion by relying on a neuroscientific perspective ...
Leto: 2021 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 2
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